Senior Advertising Copywriter

Description

Job Summary: We are seeking a creative and persuasive Advertising Copywriter to join our team, transforming ideas into compelling texts that connect brands with people. Key Highlights: 1. Work for one of the largest and most innovative communication groups 2. Develop creative advertising copy for various media 3. Collaborate as part of a team and contribute creative insights Do you want to work for one of the largest and most innovative 100% Brazilian communication groups? We are looking for someone to join WT.AG's creative team within Grupo We. At Grupo We, we are driven by creativity, performance, and a startup mindset. We operate in an integrated manner across advertising, data, technology, and content — always focused on delivering tangible results for major brands. About the Role: We are seeking an Advertising Copywriter to join our creative team. If you enjoy transforming great ideas into texts that connect brands with people, possess a keen eye for trends, and love collaborating with others, this role could be perfect for you! Responsibilities: \- Develop creative and persuasive advertising copy for campaigns across various media, including print, digital, social media, and more; \- Adapt tone of voice and messaging according to brand identity and campaign objectives; \- Contribute creative insights during brainstorming sessions and creative workshops; \- Serve as a reference for junior copywriters, reviewing and editing their texts to ensure accuracy, clarity, and consistency; \- Provide constructive feedback to improve the quality and impact of creative materials; \- Conduct market and trend research to understand target audiences and adapt content accordingly; \- Stay updated on new techniques and best practices in advertising copywriting; \- Collaborate closely with art directors, designers, media planners, and other professionals to ensure creative integration and consistency across campaigns; \- Create reports and presentations of results for clients. Requirements: Experience as an advertising copywriter in advertising agencies or companies within the industry; Proven track record in creating effective and relevant advertising content for diverse platforms and formats. Desirable: 3–5 years of experience (senior level) and 1–3 years of experience (junior level) as an advertising copywriter in advertising agencies or companies within the industry. Additional Information: Positions available in RS and SP; Hybrid work model: 3 days remote and 2 days onsite; Creative, dynamic, and collaborative environment; Opportunity to work on projects for major national and international brands.