Description
Job Summary:
Lead Gabster's growth strategy by integrating Commercial and Marketing functions to expand revenue, generate demand, and strengthen brand presence in the market.
Key Highlights:
1. Orchestrate Commercial and Marketing for strategic alignment.
2. Lead and develop multidisciplinary teams.
3. Promote innovation in growth hacking and automation.
**Who We Are?**
**We Are Gabster**
At Gabster, our purpose goes beyond business. We are a high-impact startup transforming the renovation, construction, and interior design industry. We have created a new way to design, sell, and produce customized environments—efficiently. We combine technology, professional training, and a revolutionary work methodology that simplifies the professional lives of architects, designers, and project specialists.
**Your Mission Will Be:**
Lead Gabster’s growth strategy by integrating Commercial and Marketing into a synergistic, data-driven operation. Responsible for expanding revenue, generating qualified demand, shortening the sales cycle, and strengthening brand presence in the market—ensuring predictability and scalability of results.
**If you wish to be part of this transformation, you will be responsible for:**
* Orchestrate Commercial and Marketing: integrate and align demand-generation strategies (digital marketing, inbound, and outbound) with consultative B2B sales processes.
* Unified Funnel Management: own the entire growth funnel—from lead generation to closing new customers.
* Growth Planning: develop quarterly growth plans with clear targets for acquisition, conversion, and retention.
* People Management: lead Sales Executives, SDRs, Marketing professionals, and strategic partners—fostering technical development, continuous feedback, and performance improvement plans (PIPs).
Strategic Alignment: collaborate closely with Product, Customer Success, and Support teams to ensure seamless customer journey and maximize expansion (upsell/cross\-sell).
* Strategic Negotiations: engage in high-value strategic opportunities, supporting the Commercial team and representing Gabster in priority markets.
* Data Analysis and KPIs: monitor marketing metrics (CAC, MQLs, SQLs, campaign ROI) and sales metrics (pipeline, sales cycle, LTV), proposing tactical and strategic adjustments.
Market Expansion: lead ICP prioritization, identify new strategic niches, and develop sustainable expansion campaigns/movements.
* Growth Innovation: implement modern growth hacking practices, process automation, and continuous testing (A/B, copy, channels, funnel).
**To Be Selected, You Must Have:**
* Bachelor’s degree in Business Administration, Marketing, Commercial Management, or related fields; postgraduate studies or an MBA in Digital Marketing, Sales, or Growth is a plus.
* Minimum of 5 years’ experience in consultative B2B sales and performance-oriented digital marketing, including at least 2 years in a multidisciplinary leadership role.
* Proven experience in SaaS, technology, industrial sectors, or architecture is highly valued.
**Hard Skills**
* Proficiency in consultative sales methodologies (BANT, SPIN, Challenger, GPCTBA).
* Expertise in inbound, outbound, and account\-based marketing (ABM) strategies.
* Strong command of CRM systems, marketing automation tools, and data analytics platforms.
* Ability to structure integrated marketing and sales funnels with predictable outcomes.
* Advanced knowledge of growth metrics: CAC, LTV, ROI, churn, payback.
Proficiency in planning and executing multichannel campaigns (social media, paid media, events, email, SEO).
*
Soft Skills
* Leadership focused on performance and development of multidisciplinary teams.
* Growth mindset with strategic vision and practical execution.
* Strong analytical capability and data orientation for decision-making.
* High-level influence and negotiation skills with internal and external stakeholders.
* Resilience and adaptability when facing challenging goals and rapid market changes.
* Clear, assertive, and inspiring communication.
**Why Work With Us?**
**✨ Dynamic Environment:** Work in a space that inspires creativity and innovation.
**✨ Professional Growth:** We offer real opportunities for career development and advancement.
**✨ Collaborative Team:** Join a team that values your ideas and fosters collaboration.
**And More Benefits:**
✨ TotalPass
✨ WellHub
✨ iFood Flex Benefits
✨ iFood Club
✨ StarBem
✨ Avus Saúde
**Work Location: On-site position in São Leopoldo – RS**