**Position Title**: Media Efficiency Manager **Location:** Parque da Cidade \- São Paulo \- SP Opella is the purest and third-largest global player in the over-the-counter (OTC) medicines, vitamins, minerals, and supplements (VMS) market. We hold an unwavering belief in the power of self-care and the role it can play in building a healthier society and planet. That’s why we aim to make self-care as simple as it should be—always grounded in science and centered on people at our core. Through our unique and balanced portfolio of more than 100 beloved brands—including 15 high-potential brands for global and local growth, such as Dorflex, Novalgina, Allegra, Enterogermina, Targifor, and Dulcolax—we fulfill our mission: helping over half a billion consumers worldwide take their health into their own hands. This mission is driven by a team of 11,000 people, 13 state-of-the-art manufacturing facilities, and 4 specialized scientific research and innovation centers. We are proud to be a B Corp-certified company in multiple markets, including Brazil. Learn more about our mission to deliver ***Health. In your hands.*** at www.Opella.com ***About the Role:*** You will have the opportunity to shape and execute the strategic media planning and efficiency vision **(online & offline)** for all Opella Brazil health brands (Dorflex, Novalgina, Enterogermina, Allegra, Targifor), collaborating closely with agencies, internal marketing teams, and media partners to build an integrated approach to media management, strategic investment analysis, and investment allocation. ***Key Responsibilities:*** Monitor media buying efficiency. Implement and track key KPIs alongside the Marketing team. Lead Marketing Mix Modeling (MMM) studies. Monitor competitor activity. Manage offline media buying and tracking. Negotiate with strategic partners (broadcast TV and digital). Manage partner agencies and media channels. Administer media-related tax credits. Interface with the Finance team. Interface with the Global team (golden rules, tracking, forecasting). ***About You:*** **Experience:** Prior experience in media roles within companies, agencies, media outlets, or digital platforms. Experience negotiating with major players (broadcast TV, digital) and managing agencies. Experience optimizing digital campaigns and analyzing performance. **Skills:** **Soft Skills:** Agile, mobilizing, transformative, proactive, communicative, and curious profile, with strong cross-team integration capabilities. **Technical Skills:** * Understanding of the Brazilian media buying model. * Experience conducting MMM studies. * Advanced expertise in digital media optimization. * Familiarity with the digital ecosystem of tech platforms. * Experience analyzing media package efficiency. * Application of **AI** in media strategies. * Proficiency with measurement tools such as **IBOPE** and **Comscore**. * Mastery of the **Microsoft Office Suite** (Excel, PowerPoint, etc.). **Education:** Completed undergraduate degree in Communications, Digital Media, Business Administration, or related fields. **Languages:** Fluent Portuguese and English (mandatory). ***Why Us?*** At Opella, you’ll enjoy engaging, purpose-driven work supported by the autonomy and resources needed to develop consumer brands with passion and creativity. This is your chance to grow new skills and join a bold, collaborative, and inclusive culture where people thrive and bring their best every day. We’re committed to making self-care as simple as it should be—and that starts with our culture, anchored in four pillars: **All Together:** We uphold honesty and support one another. **Courageous:** We break boundaries and take conscious, creative risks. **Obsessed with Results:** We take personal accountability, delivering sustainable impact and results with integrity. **Radically Simple:** We strive to make things simple—for ourselves and for consumers—as they should be. Opella owns iconic and beloved brands trusted by millions of Brazilians, including Dorflex, Novalgina, Allegra, Enterogermina, Targifor, Dulcolax, Oscal, Anador, Colírio Moura, and Bisolvon. Join us in our mission. Health. In your hands. www.opella.com/en/careers **\#LI\-HYBRID**