SENIOR MARKETING ANALYST - PERFORMANCE MEDIA FOCUS

Description

Job Summary: Manage and optimize paid media campaigns, handle digital media management, collaborate with partner agencies, and analyze performance KPIs in an innovative, technology-driven environment. Key Highlights: 1. Manage and optimize paid media campaigns with a focus on performance 2. Handle digital media management and lead generation 3. Monitor and analyze KPIs to improve results **HERE YOUR CAREER STARTS BIG.** **JOIN YDUQS AS A SENIOR MARKETING ANALYST \- PERFORMANCE MEDIA FOCUS.** We have an ambitious project requiring a team ready to think originally and disruptively, aiming to solve today’s major challenges in education: access, technology, personalization, and our students’ success. We are an energetic company—born at scale—with extraordinary results. Join this team! **COME TRANSFORM LIVES—INCLUDING YOUR OWN.** **Responsibilities and Duties** **The main challenges as a SENIOR MARKETING ANALYST \- PERFORMANCE MEDIA FOCUS are:** * Manage and optimize paid media campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok Ads, focusing on performance and results generation; * Handle digital media management and lead generation via website, in partnership with service-providing agencies; * Oversee and guide partner agencies, ensuring strategic alignment, standardization, and achievement of company objectives; * Develop tactical media plans jointly with agencies, defining investment strategies, targeting, and channels; * Monitor and analyze performance KPIs such as CPI, conversion rate, CPC, impression share, ROAS, and other relevant metrics; * Review ads, creative assets, targeting settings, and other campaign configurations across platforms to ensure high performance and correct implementation; * Track campaign schedules (always-on and time-bound campaigns), ensuring proper execution across platforms; * Manage briefing workflows and requests for media assets, coordinating with responsible internal teams; * Monitor and analyze the conversion funnel (websites, landing pages, and user journeys), identifying improvement opportunities; * Conduct ongoing analyses and campaign optimizations focused on improving results and investment efficiency; * Prepare and present performance reports and analyses to various company departments. **Requirements and Qualifications** **We seek professionals with:** * Bachelor’s degree completed, preferably in Advertising and Public Relations, Marketing, or related fields; * In-depth knowledge of media, including understanding of campaign structuring workflows across multiple channels—such as website journeys, social media, YouTube—and budget tracking; * Knowledge of lead-generation content marketing, influencer marketing, and programmatic media; * Proficiency in PowerPoint; * Advanced knowledge of Google Analytics, GA4, and DataStudio; * Familiarity with major media platforms: Google Marketing Platform (DV360, SA 360, GDN, YouTube, Search), Meta, TikTok, and programmatic platforms; * Preferred experience in advertising agencies and/or media planning roles. **Additional Information** Work Location: Barra da Tijuca \- RJ (Montreal Building) Work Schedule: 40 hours per week, Monday to Friday, 9:00 AM–6:00 PM, with flexible options from 8:00 AM–5:00 PM. **At YDUQS, you’ll find:** * **Full tuition scholarships** up to 100% for employees, legal dependents, and affiliates (parents, siblings)—allowing up to three simultaneous scholarships; * **Comprehensive health insurance**, fully subsidized for employees and partially for family members, with employee co-payment responsibility; * **Optional dental insurance**, supporting your oral health; * **Meal or Food Allowance**, with choice flexibility to suit your needs; * **Wellhub or Totalpass**, offering flexible gym options; * **Wellz**, a mental and emotional well-being platform providing diverse support—including online individual therapy; * **Wellness & Benefits Club**, featuring a dedicated program and exclusive advantages; * **Flexible dress code**, promoting our diversity; * **Life insurance;** * **SESC membership;** * **Corporate University**, accessible via our exclusive Educare portal; * **Growth opportunities**: over 60% of current openings are filled through internal selection processes. Hybrid work model for all corporate offices. Flexible working hours: we offer a Flexible Hours Policy for corporate administrative staff, with schedule options within company-defined ranges—including remote work eligibility. Extended remote work (home office) for new mothers returning from maternity leave, up to 3 months depending on role. We believe in the excellence of our education and therefore value alumni from our institutions in our selection processes. Inclusion Commitment: All positions are also open to people with disabilities—reinforcing how deeply we value diversity. **DIVERSITY: YDUQS values diversity, and the additional information you provide in the diversity fields is highly important to us—please be sure to complete them.** Have you ever considered **transforming society** through **education**? Then join Yduqs! Yduqs is an education and technology services group committed to driving a **quantum leap in quality** for higher education in Brazil. We deliver high-quality education nationwide to individuals across all socioeconomic classes—and throughout their adult lives. With approximately 1.4 million students, we are one of Brazil’s largest higher education groups. With nearly 16,000 employees, we rank among the best companies to work for in Brazil, according to the 2024 EXAME People Management Award. We are ambassadors of Educa2030, the UN Global Compact Brazil initiative, and the only higher education institution worldwide rated "AA" in ESG by MSCI in October 2023—demonstrating our commitment to higher education in Brazil and our ability to generate value for all stakeholders. **PURPOSE** Educate to transform. **VALUES** **Student-Centered Focus** We all work for the student—we are passionate about education. **Ownership Mindset** We act like owners, proud of every delivery we make. **Results-Oriented Focus** Every effort yields real, sustainable impact. **Educational Excellence** We exceed expectations, delivering the highest-quality training and experience across all segments we serve. **People Appreciation** We take pride in working here. We develop people and value excellence-driven outcomes. **Innovation and Technology** We embed technology into every process, empowering students, faculty, and employees. **Diversity and Ethics** We do what’s right and value differences. **OUR EDUCATIONAL INSTITUTIONS** Ibmec \- IDOMED \- Estácio \- Damásio Educacional \- Hardwork Medicina\- Qconcursos \- Wyden: UniToledo, UniFacid, UniFanor, UniFBV, UniRuy, Faculdade Martha Falcão, UniFavip, UniMetrocamp, Facimp, Faci e Newton Paiva. **We’re transforming education through technology** For us, education and technology are the formula for inclusion. Leveraging the best of each of our institutions, we’re building—uniquely—a learning model combining quality, scale, broad access, specialization, and seamless integration of in-person and digital modalities. **The sector’s strongest digital ecosystem** * \+ 30 AI-powered solutions scaling across the business * 80% of innovation and technology talent are internal hires * 150 partnerships with startups and innovation solutions * Deep expertise in student behavior analytics **WHAT YOU’LL FIND HERE?** We rely on professionals who value innovation, within a diverse, humble, and ethical environment. Our initiatives always place **the student at the center of decision-making**, as their success is ours. With strong **digital culture adoption**, we operate through developing methodologies and content reflecting today’s challenges and needs. We’re guided by a **highly senior and competent leadership team**, ensuring secure strategic direction for the organization. We’re committed to reducing the strategic national challenge of Diversity & Inclusion, implementing a **structured program and consistently elevating the topic with senior leadership.** We’re obsessed with **employee engagement**, having launched a structured eNPS program supported by five squads operating in parallel—focused on continuous improvement of the employee experience. Within three months of launch, we’ve already implemented 14 improvements targeting career development and digital infrastructure. Have you ever considered **transforming society** through **education**? Then join Yduqs!