Digital Marketing Manager

Description

Job Summary: Manage and develop digital marketing strategy, lead teams, and coordinate campaigns for the audiovisual sector, with a focus on audience growth and conversion. Key Highlights: 1. Digital Marketing Strategy in the Audiovisual Sector 2. Team and Concurrent Project Management 3. Media and Content Campaign Planning and Optimization An audiovisual industry company is hiring: Digital Marketing Manager (PJ) Prerequisites: * Bachelor's degree in Marketing, Communications, Advertising, or related fields * Proven experience in digital marketing, including strategic and operational management of digital channels, with emphasis on audience growth, qualified engagement, and conversion * Experience in planning, executing, and optimizing integrated media and content campaigns, focusing on performance, reach, and conversion—driving audiences to cinemas * Knowledge of media management, including KPI definition, performance analysis, and budget management * Experience in content planning, editorial calendars, and publication management * Familiarity with data analytics and digital metrics tools * Prior experience managing teams and interfacing with cross-functional departments * Experience managing multiple simultaneous campaigns—including product, project, or content launches—with high-volume deliverables and defined deadlines * Advanced Office suite proficiency * Advanced English proficiency preferred; experience in the audiovisual, entertainment, arts, or culture industries is desirable. Responsibilities: * Plan, develop, and execute the company’s digital marketing strategy, ensuring alignment with business objectives * Lead content planning and editorial calendar development for social media and other digital channels * Monitor and analyze performance metrics (KPIs), prepare reports, and propose data-driven improvements * Manage the digital marketing budget, ensuring efficient resource allocation * Coordinate and develop the digital marketing team, fostering alignment, productivity, and professional growth * Plan, implement, and sustain digital marketing operations for film releases (cinema, TV, and digital platforms), ensuring strategic consistency and operational efficiency * Manage and coordinate multiple concurrent projects, ensuring adherence to deadlines, delivery quality, and alignment among internal teams and external partners Minimum Education: Bachelor's Degree