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Job Summary: Senior data professional to develop predictive models and advanced analytics, contributing to the transformation of education. Key Highlights: 1. Predictive modeling and Machine Learning for strategy optimization. 2. Advanced statistical analyses to gain insights into student behavior. 3. An innovative environment focused on social impact through education. **HERE YOUR CAREER STARTS BIG.** **JOIN US AS A** ***SENIOR DATA SCIENTIST*** **AT YDUQS.** We have an ambitious project requiring a team ready to think originally and disruptively, with the objective of solving today’s major challenges in education: access, technology, personalization, and student success. We are an energetic company—born large, delivering extraordinary results. Join this team! **COME TRANSFORM LIVES—INCLUDING YOUR OWN.** **Responsibilities and Duties** **The main challenges as a** ***SENIOR DATA SCIENTIST*** **are:** * Develop predictive models using Machine Learning for audience segmentation and clustering of students, applied and targeted across key online media channels; * Conduct advanced analyses (applying statistical methods) of student acquisition journeys, yielding deeper insights into website navigation behaviors and types of media messages that attract candidate profiles most likely to convert; * Perform technical evaluations and comparisons among statistical attribution models (“contribution to results vs. investment”) for media and sales channels, supporting media teams in investment decisions that maximize ROI, revenue, and new student acquisition volume; * Deliver valuable insights on the contributions of specific media campaigns (online and offline), both “awareness” and “consideration”, to acquisition outcomes (incremental new students); * Conduct statistical analyses of marketing assets (“creatives”) to identify which message attributes and media formats most contribute to new student acquisition results; * Build predictive models for conversion, retention, lead scoring, and delinquency. **Requirements and Qualifications** **We seek professionals with:** * Degree in Statistics, Economics, Engineering, or related fields; * Specialization in Data Science, Artificial Intelligence, or similar disciplines; * Strong programming skills, especially in Python, R, and SQL; * Proficiency in major data science libraries—and domain-specific ones—is essential; * Knowledge of machine learning frameworks such as TensorFlow or Scikit\-learn; * Basic/intermediate experience with Hadoop, Spark, and other Big Data technologies; * Advanced knowledge of data modeling and mining techniques, as well as machine learning algorithms and statistical analysis; * Experience in cloud computing environments such as AWS, Azure, or Google Cloud Platform; * Familiarity with data visualization tools such as Tableau, Power BI, or QlikView; * Marketing knowledge is a plus. **Additional Information** Work Location: Hybrid — Rio de Janeiro. Working Hours: Monday–Thursday 9 AM–7 PM; Friday 9 AM–6 PM. **At YDUQS you’ll find:** * **Tuition scholarships** up to 100% for employees, legal dependents, and affiliates (parents, siblings). Up to three scholarships simultaneously allowed; * **Medical assistance**, fully subsidized for the employee and partially for family members, with employee responsible for co-payment; * **Dental assistance**, optional, to support your oral health; * **Meal allowance or food voucher**, with flexible choice to suit your needs; * **Wellhub or Totalpass**, offering flexible gym options; * **Well-being and benefits club**, featuring a dedicated program and exclusive advantages; * **Flexible dress code**, promoting our diversity; * **Life insurance;** * **SESC membership;** * **Corporate University**, available via our exclusive portal, Educare; * **Growth opportunities**: over 60% of open positions are filled through internal selection processes. Hybrid work model applies to all corporate offices of the company. Extended remote work (home office) for new mothers and fathers returning from maternity/paternity leave, for up to 3 months, depending on role. We believe in the excellence of our education and therefore value graduates from our institutions in our selection processes. **Greater Inclusion:** This position is also open to people with disabilities. **DIVERSITY:** YDUQS values diversity, and the additional information provided in the diversity fields is extremely important to us—please be sure to complete them. Have you ever considered transforming society through education? Then join YDUQS! Here, technology is part of our *core business*: we combine education with our digital transformation ecosystem to impact over 1.2 million students daily! Since 2018, we’ve been continuously improving and virtualizing the administrative experience of students across our institutions. In 2022, we launched our open innovation program, Yduqs Labs, designed to create business value with startups already in traction, developing solutions to our corporate challenges. We’re now recognized as one of the sector’s leading innovation enablers, and internally, we’ve strengthened our digital teaching research and content hub—already home to edtechs EnsineMe, Qconcursos, and Hardwork Medicina. We are Brazil’s largest higher education group and one of the country’s most innovative and fastest-growing organizations. Our goal is to drive a quantum leap in the quality of higher education in Brazil. We deliver high-quality education to people across all socioeconomic classes, nationwide, throughout their adult lives. **MISSION** Educate to transform. **VISION** Transform education in Brazil through intensive use of technology to support the development of young people and adults across all socioeconomic classes—from Oiapoque to Chuí—with sustainable practices for all our stakeholders. **VALUES** **Student-Centered Focus** We all work for the student; we are passionate about education. **Ownership Mindset and Results Orientation** We act as owners and deliver results as a team. **Quality** We deliver a unique educational experience for everyone, powered by intensive use of technology. **People** We take pride in working here and believe in meritocracy. **Innovation and Simplicity** We embrace the new—and simple solutions too. **Diversity and Ethics** We do what’s right, value differences, and champion diversity. **BUSINESS UNITS** Our organization is structured into three business divisions: on-campus, digital, and premium. Within the Digital vertical sits EnsineMe—the digital content and methodology unit—positioning Yduqs at the forefront of research, development, and production of knowledge for our courses. Additionally, we maintain a multidisciplinary corporate team encompassing Finance, Marketing, IT, and People & Management, among other functions. **OUR EDUCATIONAL INSTITUTIONS** Ibmec \- IDOMED \- Estácio \- Damásio Educacional \- Clio \- SJT \- Qconcursos \- Wyden: UniToledo, UniFacid, UniFanor, UniFBV, UniRuy, Faculdade Martha Falcão, UniFavip, UniMetrocamp, Facimp, and Faci. **WHAT YOU’LL FIND HERE?** We count on professionals who value innovation within a diverse, simple, and ethical environment. All our initiatives place the student at the center of decision-making because we consider their success our own. With strong digital culture adoption, we operate through the development of methodologies and content reflecting the challenges and needs of our time. We are guided by a highly senior and competent executive leadership team, ensuring strategic security for our organization. We are committed to reducing the strategic challenge of Diversity & Inclusion in Brazil, implementing a structured program and consistently elevating this topic with senior leadership. We’re obsessed with employee engagement and have implemented a structured eNPS program, with five squads operating in parallel, focused on continuous improvement of the employee experience. Within three months of launch, we’ve already implemented 14 improvements targeting career opportunities and digital infrastructure. We value meritocracy—and as proof, 61% of our open positions were filled by internal candidates in 2022\. Have you ever imagined being part of all this? \#VemProTime A Q of YDUQS. A Q of you.
