CRO Professional - Specialist

Description

Job Summary: The professional will be responsible for applying CRO (Conversion Rate Optimization) practices to optimize conversion funnels and e-commerce experiences, orchestrating dynamics and managing demands to boost customer engagement. Key Highlights: 1. Continuous experimentation of the conversion funnel 2. E-commerce experience optimization 3. Definition and analysis of strategic and operational KPIs \#SomosMaisNaTIM Joining TIM means connecting with what we believe in and having MORE alignment with the entire TIM team. It means learning new ways to deliver purpose-driven work to the world. Learning at TIM is MORE than possibility. It’s what drives us to do MORE and better. It’s developing skills creatively and transforming technology into MORE freedom. Technology at TIM is MORE than having the best coverage. It’s imagining possibilities with MORE innovation, connecting everyone with respect and agility. Diversity and Inclusion at TIM is MORE than embracing. It’s a culture increasingly essential to our daily lives. It’s creating a MORE positive impact by being authentically yourself. Come be yourself and join a TIM team that has the courage to innovate, the freedom to try, and the desire to make a difference in people’s lives. \#imagineaspossibilities **Responsibilities and Duties** Responsible for applying CRO (Conversion Rate Optimization) practices, ensuring continuous experimentation of the conversion funnel to engage customers in products, services, and communications—or to optimize the e-commerce experience. ACTIVITIES: * Orchestrate CRO (Conversion Rate Optimization) dynamics and rituals to define the backlog of opportunities * Assign actions and product promotions according to customer segmentation * Manage CRO demands, prioritizing opportunities based on potential return * Map test hypotheses and propose A/B tests for engagement campaigns * Develop communication strategies aligned with all involved areas as well as campaign operational flows, ensuring best practices in production and implementation * Produce textual content focused on conversion optimization, aligned with the communication strategy * Analyze the conversion funnel to identify possible optimizations across engagement channels * Define success KPIs and analyze effectiveness reports of strategies (strategic KPIs) and operational KPIs (tactical KPIs) * Monitor results of CRO experiments (Optimize) **Requirements and Qualifications** * Bachelor’s degree in Business Administration / Communications / Marketing * Knowledge of digital platform updates * Experience with CRM * Familiarity with A/B testing methodologies * Knowledge of Digital Marketing * Microsoft Office Suite **Additional Information** At TIM, your well-being is our well-being; therefore, the Conexão Bem + Estar program aims to strengthen TIM’s genuine care for its employees and their families through practical initiatives across multiple fronts—ensuring everyone feels well, both personally and professionally. Learn more about our benefits: * Medical and Dental Assistance\* * Medication Benefit\* * Gympass\* * Meal and/or Food Allowance * Transportation Allowance * Private Pension Plan * Mobile phone with unlimited internet and voice calling allowance * Online English course extendable to 1 family member or friend * Internal Training and Development Programs * Profit Sharing * My First Benefit – Support for children up to 2 years old * Daycare Reimbursement (for parents) * Flexible work models and working hours * Happy Day – A day off during your birthday month And more! * Extendable to legal dependents It’s about having MORE alignment with the entire TIM team and connecting with what we believe in. It’s about learning new ways to deliver purpose-driven work to the world. It’s what drives us to do MORE and better. It’s developing skills creatively and transforming technology into MORE freedom. It’s imagining possibilities with MORE innovation, connecting everyone with respect and agility. It’s a culture increasingly essential to our daily lives. It’s creating a MORE positive impact by being authentically yourself. Come be yourself and join a TIM team that has the courage to innovate, the freedom to try, and the desire to make a difference in people’s lives. This means we offer a positive environment for development, opportunity, and inclusion. It’s recognizing that we make a difference in people’s lives. Let’s continue working, developing the market’s best practices, and evolving together with our TIM team. Together, \#SomosMaisNaTIM! **Explore opportunities in other areas!** Click the links below to discover more available positions.