Job Summary: The Live Creative Specialist is responsible for scripting, content dynamics, and moderation of live broadcasts, ensuring clear narration and audience engagement. Key Highlights: 1. Focus on live streaming scripting, content dynamics, and live moderation 2. Support for creators, merchants, and studio teams during executions 3. Ensure fluency, energy, and clarity in live narration **Role Summary** The Live Creative Specialist will be responsible for the creative aspects of live broadcasts, with a primary focus on scripting, content dynamics, and moderation. This role ensures that live streams feature clear narration, appropriate pacing, audience engagement, and conversion focus, supporting creators, merchants, and the studio team throughout execution. **Key Responsibilities** * Develop scripts and live stream structures (opening, segments, offers, closing) * Define storytelling and content dynamics aligned with commercial objectives * Prepare creative briefings for creators and merchants prior to live streams * Moderate live streams in real time (chat, Q&A, pacing, transitions) * Support hosts with hooks, CTAs, and organization of sales moments * Ensure fluency, energy, and clarity in narration during the broadcast * Adjust scripts in real time based on live performance * Collaborate with Audiovisual Technicians, Studio Customer Service, and Head of Content * Document learnings and improvements for future live streams **Profile and Competencies** * Degree in Communications, Advertising, Journalism, Radio and TV, Cinema, or related fields * Experience in content production, scripting, social media, or live streaming * Experience in hosting, moderation, or live dynamics is a plus * Excellent writing skills and narrative structuring ability * Familiarity with live commerce, audience engagement, and conversion techniques * Organization, creativity, and agility for real-time decision-making **Position KPIs** * Live stream engagement (interactions, retention) * Script quality and consistency * Live stream fluency (no pauses or rhythm disruptions) * Conversion and performance of sales segments * Creator and merchant satisfaction * Number of live streams executed according to defined creative standards
João Silva
Indeed · HR
João Silva
Indeed · HR
