Copywriter

Description

Job Summary: The Copywriter will be responsible for creating, developing, and reviewing institutional and promotional content, translating communication strategies into engaging messages. Key Highlights: 1. Creation and development of institutional and promotional content. 2. Translation of communication strategies into effective and creative messages. 3. Work across various communication channels and alignment with the brand. **Job Mission** ------------------- Act as the responsible party for the creation, development, and review of institutional and promotional content, ensuring clarity, coherence, and alignment with the brand’s positioning. The Copywriter will play a fundamental role in translating communication strategies into relevant, consistent, and engaging messages—connecting the company with its audience through effective and creative writing. **Main Responsibilities** -------------------------------- Produce copy for various communication channels, including social media, websites, blogs, email marketing, institutional materials, and advertising campaigns. Develop content aligned with the brand’s tone of voice, identity, and strategic objectives. Review, edit, and standardize texts to ensure quality, grammatical accuracy, and appropriateness for the target audience. Support the Marketing and Communications team in developing campaigns, scripts, slogans, and promotional assets. Conduct research on topics, market trends, and industry references to inform content production. Adjust content based on performance metrics, internal feedback, and strategic guidelines. Collaborate with designers, social media specialists, marketing teams, and other departments to ensure message consistency and integration. **Requirements and Qualifications** ------------------------------ Bachelor’s degree in Communications, Journalism, Advertising and Public Relations, Portuguese Language and Literature, or related fields (completed or in progress). Prior experience in content production, advertising copywriting, or institutional writing. Excellent command of Brazilian Portuguese, with emphasis on spelling, grammar, and textual clarity. Strong organizational skills, ability to manage deadlines, and attention to detail. Proficiency in Microsoft Office; experience with digital marketing tools and CMS is a plus. **Behavioral Profile** ------------------------- Creativity combined with strategic thinking. Strong communication skills and ability to collaborate effectively in teams. Proactivity, organization, and sense of responsibility. Ability to receive and apply feedback constructively. Adaptability to handle diverse demands and tight deadlines. **Differentiators** ---------------- Experience with SEO and web content production. Portfolio of published texts (institutional, advertising, or digital). Knowledge of branding, content marketing, and social media. Experience in dynamic environments or fast-growing companies. Minimum Education Level: Bachelor’s Degree