SENIOR DATA ANALYST - MARKETING ANALYTICS

Description

Job Summary: Join YDUQS as a Senior Data Analyst - Marketing Analytics, responsible for structuring, monitoring, and interpreting data, metrics, and dashboards. Key Highlights: 1. Strategic data analysis to justify ROI and support decision-making 2. Focus on analysis and monitoring of brand reputation KPIs 3. Development of analytical narratives and market research **HERE YOUR CAREER STARTS BIG.** **JOIN US AS A** ***SENIOR DATA ANALYST \- MARKETING ANALYTICS*** **AT YDUQS.** We have an ambitious project requiring a team willing to think originally and disruptively, aiming to solve today's major challenges in education: access, technology, customization, and student success. We are an energetic company—born at scale with extraordinary results. Join this team! **COME TRANSFORM LIVES—INCLUDING YOUR OWN.** **Responsibilities and Duties** **The main challenges as a** ***SENIOR DATA ANALYST \- MARKETING ANALYTICS*** **are:** * Structure, monitor, and interpret brand monitoring data, metrics, and dashboards, adopting a preventive and comparative perspective. * Build and maintain dashboards—primarily in Power BI—for consumption across the Marketing department. * Monitor, analyze, and interpret brand reputation KPIs, ensuring critical interpretation of indicator trends over time. * Track KPIs of strategic initiatives, linking executed actions to observed impacts on reputation. * Support development of analytical narratives that justify ROI, translating data into clear arguments for involved departments and leadership. * Participate in defining and refining relevant indicators, metrics, and analytical dimensions. * Conduct strategic analysis of macro-level project evolution, identifying patterns, variations, and early warning signals through continuous data review. * Plan, execute, and analyze research with prospects, supporting strategic decisions regarding positioning, communication, and institutional initiatives. * Develop and monitor reputation research, tracking perception, image attributes, trust, and brand credibility. * Perform reputation benchmarking within the education sector, comparing indicators, practices, and positioning of key players. * Monitor industry movements, trends, and shifts in public perception. * Conduct preventive reputation analyses to anticipate risks, vulnerabilities, and sensitive topics. **Requirements and Qualifications** **We seek professionals with:** * Bachelor’s degree in Communications, Social Sciences, Statistics, Marketing, Business Administration, Economics, Market Research, or related fields; * Proven experience transforming raw data into actionable, business-relevant insights; * Experience with dashboards, data interpretation, and continuous metric tracking (Power BI); * Experience monitoring and analyzing brand reputation KPIs and metrics; * Analytical capability to convert data into strategic insights and business arguments (ROI); * Technical, organized, critical, and decision-oriented data profile; * Strong communication skills to translate technical analyses into clear messages for diverse audiences. * Preferred experience designing, conducting, and presenting quantitative and/or qualitative research; * Preferred experience crafting narratives to present ideas and insights derived from analyses; * Preferred experience in the education sector or regulated markets; * Preferred familiarity with BI tools, market research platforms, or social listening tools; * Preferred experience conducting structured benchmarking and cross-sector comparative analyses. **Additional Information** Work Location: Work Schedule: 40 hours per week, Monday to Friday, 9 AM to 6 PM, with flexible options between 8 AM and 5 PM. **At YDUQS you’ll find:** * **Tuition scholarships** up to 100% for employees, legal dependents, and affiliates (parents, siblings), allowing up to three concurrent scholarships; * **Comprehensive medical assistance**, fully subsidized for employees and partially for family members, with employee responsibility for co-payments; * **Optional dental assistance**, to support your oral health; * **Meal allowance or food voucher**, with choice-based flexibility to meet your needs; * **Wellhub or Totalpass**, offering flexible gym membership options; * **Wellz**, a mental and emotional well-being platform providing diverse support—including online individual therapy; * **Wellness and benefits club**, featuring a dedicated program with exclusive advantages; * **Flexible dress code**, promoting our diversity; * **Life insurance;** * **SESC membership agreement;** * **Corporate University**, accessible via our exclusive Educare portal; * **Growth opportunities**: over 60% of current openings are filled through internal selection processes. Hybrid work model for all corporate offices. Flexible working hours: we offer a Flexible Hours Policy for corporate administrative staff, with defined time windows—including remote work options. Extended remote work (home office) for new mothers returning from maternity leave—up to 3 months, depending on role. We believe in the excellence of our teaching and therefore value alumni from our institutions in our selection processes. Commitment to inclusion: all positions are also open to people with disabilities, reinforcing our commitment to diversity. **DIVERSITY: YDUQS values diversity, and the additional information provided in the diversity fields is very important to us—please be sure to complete them.** Have you ever considered **transforming society** through **education**? Then join Yduqs! Yduqs is an education and technology services group committed to driving a **quantum leap in quality** for higher education in Brazil. We deliver high-quality education to individuals across all socioeconomic classes nationwide—and throughout their adult lives. With approximately 1.4 million students, we are among the largest higher education groups in Brazil. With nearly 16,000 employees, we rank among the best companies to work for in Brazil, according to EXAME’s 2024 People Management Award. We are ambassadors of Educa2030, the UN Global Compact Brazil initiative, and the only higher education institution worldwide rated "AA" in ESG by MSCI (October 2023). This reflects our deep commitment to higher education in Brazil and our ability to generate value for all stakeholders. **PURPOSE** Educate to transform. **VALUES** **Student-Centered Focus** We all work for the student—we are passionate about education. **Ownership Mindset** We act as owners, taking pride in every delivery we make. **Results-Oriented** Every effort delivers real, sustainable impact. **Educational Excellence** We exceed expectations—delivering the highest-quality training and experience across all segments we serve. **People-Centric Culture** We take pride in working here. We develop talent and recognize excellence. **Innovation and Technology** We embed technology across all processes, empowering students, faculty, and employees. **Diversity and Ethics** We do what is right and value differences. **OUR EDUCATIONAL INSTITUTIONS** Ibmec \- IDOMED \- Estácio \- Damásio Educacional \- Hardwork Medicina\- Qconcursos \- Wyden: UniToledo, UniFacid, UniFanor, UniFBV, UniRuy, Faculdade Martha Falcão, UniFavip, UniMetrocamp, Facimp, Faci e Newton Paiva. **We’re transforming education through technology** For us, education and technology are the formula for inclusion. Leveraging the best of each of our institutions, we are building—uniquely—an educational model combining quality, scale, broad access, specialization, and seamless integration of in-person and digital learning. **The sector’s leading digital ecosystem** * \+ 30 AI-powered solutions scaling across the business * 80% of innovation and technology professionals are internal hires * 150 partnerships with startups and innovative solutions * Deep understanding of student behavior **WHAT YOU’LL FIND HERE?** We rely on professionals who value innovation within a diverse, humble, and ethical environment. Our initiatives always place **the student at the center of decision-making**, because their success is our success. With strong **digital culture adoption**, we operate through developing methodologies and content aligned with today’s challenges and needs. We are guided by an **exceptionally senior and competent executive leadership team**, ensuring strategic security for the organization. We are committed to addressing the national strategic challenge of Diversity & Inclusion, implementing a **structured program and consistently elevating the topic with executive leadership.** We obsess over **employee engagement**, running a structured eNPS program with five squads operating in parallel—focused on continuous improvement of the employee experience. Within three months of launch, we’ve already implemented 14 improvements targeting career opportunities and digital infrastructure. Have you ever considered **transforming society** through **education**? Then join Yduqs!