Senior Communication Analyst

Description

Job Summary: Communication Analyst to plan and execute institutional communication, manage media relations, and protect Vibra's reputation through strategic narratives. Key Highlights: 1. Plan and execute institutional communication strategies. 2. Manage media relations and develop strategic narratives. 3. Handle crisis management and integrate institutional and digital communication. We are seeking a Communication Analyst responsible for planning and executing institutional communication and media relations, ensuring the building and protection of Vibra's reputation through integrated strategic narratives across media and social networks, aiming to strengthen the company's positioning and ensure consistency, quality, and alignment of deliverables produced by agencies and partners. **Responsibilities and Duties** * Plan and execute institutional communication strategies aligned with Vibra's positioning, ensuring narrative coherence across all channels (media, institutional media, and social networks), with a positive impact on the company's reputation. * Manage media relations proactively and reactively, developing story angles, coordinating spokespersons, and securing high-quality coverage with strategic messages aligned with the company's interests. * Develop and implement strategic narratives, translating complex topics into clear, didactic, and consistent messages for diverse audiences, contributing to brand understanding and trust. * Monitor and analyze the external environment (media, social networks, and stakeholders), identifying risks, opportunities, and trends, and proposing strategic recommendations to protect and strengthen reputation. * Handle crisis and sensitive issue management, supporting the development of positions, Q\&As, and response plans, ensuring agility, consistency, and institutional alignment. * Integrate institutional and digital communication, ensuring coordinated rollouts of campaigns, content, and positioning across paid media, press, and social networks to maximize reach and message coherence. * Support the development and preparation of spokespersons, creating key messages, briefing documents, and supporting materials for interviews, events, and institutional content. * Manage agencies responsible for strategy and production of institutional content—including articles, press releases, posts, and branded content—ensuring quality, strategic alignment, and adherence to the company's positioning. * Coordinate with internal departments and partners (agencies, media outlets, leadership) to ensure message alignment, execution efficiency, and communication consistency. * Track and measure communication results, analyzing reputation indicators, media coverage, and content performance, and proposing adjustments to improve effectiveness. **Requirements and Qualifications** * Minimum 5–7 years of experience in corporate, institutional communication, or media relations, preferably within large enterprises, regulated sectors (e.g., energy, oil & gas, infrastructure), or communication consultancies/agencies; * Academic background: Social Communication (Journalism, Public Relations, or Advertising and Marketing) and Marketing; * Relevant technical courses (preferred): Corporate/institutional communication; Media relations and media training; Crisis and reputation management; Digital marketing and social media management; Content production and storytelling; Media metrics and analysis (clippings, reputation, digital performance); * Understanding of how the media operates and newsroom dynamics; * Familiarity with regulatory and institutional environments (preferred); * Analytical capability to assess scenarios and reputational risk; * Project management and multi-stakeholder coordination; * Familiarity with media monitoring and social listening tools; * Strong writing skills and ability to adapt language for diverse audiences. **Additional Information** **And more—check out our benefits package:** * Health and Dental Insurance – Bradesco – extendable to dependents * PAE \- Financial assistance for dependent children and/or stepchildren with intellectual disabilities * Pharmacy Benefit – Discounts of up to 85% * Supplementary Pension – FlexPrev Plan \- ranging from 1% to 11%, depending on salary * Life Insurance – provided to all employees starting on their admission date, at no cost * Extended Leave \- Maternity (total of 180 days) and Paternity (total of 20 days) * Meal and/or Food Allowance – Caju Benefits * Educational Assistance \- For dependents up to high school level * TotalPass * Solar Subscription \- Opportunity to obtain special discounts on electricity bills through participation in a distributed generation plan * Smiles Corporate Club \- Up to 50% discount on available travel plans—also available for spouse and children aged 18+ * Length-of-Service Bonus – A salary bonus (based on tenure) paid during vacation time **And for our teams’ development...** * Learning Platform: Vibra Values Learning Path and renowned curation with over 200 courses accessible anytime. * Internal Recruitment: Job openings promoted nationwide, encouraging internal mobility. **Who Are We?** We are Vibra—a young company that launched at scale, **one of Brazil’s five largest companies**, backed by a diversified and global investor base. **With over 50 years of experience** and a skilled, committed team, we serve more than **30 million people** across our network of **8,000+ service stations**, operated by our distributors nationwide, and **26,000 corporate clients.** Here, we value **pace** in delivering **results**, and **respect** in relationships. We **listen** with empathy and **deliver** with agility. We act with **ownership**, and **collaborate** to make things happen. We speak with **transparency**, act with **integrity**, and **honor our commitments.**