Marketing Coordinator

Description

Job Summary: We are seeking a Strategic Marketing Coordinator to lead a new B2B authority positioning initiative, generating business through influence and institutional presence. Key Highlights: 1. Lead authority positioning for the corporate audience (B2B) 2. Focus on strategic marketing, reputation, and institutional presence 3. Collaborate closely with the sales team to drive sales We are hiring a MARKETING COORDINATOR On-site position | Barra da Tijuca - RJ ? We are looking for a Strategic Marketing Coordinator to lead a new authority positioning initiative targeting the corporate audience (B2B). The mission is clear: generate business through influence, reputation, and institutional presence. The marketing we seek does not live solely on Instagram. It happens at events, through partnerships, articles, reference circles, niche media, networking, and strategic positioning. ? KEY RESPONSIBILITIES * Develop a strategic marketing plan focused on B2B sales and authority positioning; * Strengthen the company’s institutional image and the CEO’s personal brand, bringing them closer to decision-makers (CFOs, CEOs, financial and accounting managers); * Identify channels where the target audience is present: corporate events, trade shows, podcasts, associations, business networks, niche media, etc.; * Establish and maintain strategic partnerships with industry entities, media outlets, and influencers; * Coordinate digital marketing with emphasis on authority content, public relations, and institutional presence (not on post volume or vanity metrics); * Collaborate closely with the sales team to drive prospecting initiatives, activations, and relationship-building with strategic leads. ? REQUIREMENTS * Degree in Marketing, Advertising, Communications, or related fields; * Postgraduate degree or specialization in branding, strategic marketing, or growth is desirable; * Prior experience coordinating marketing activities; * Ability to manage vendors and partners (press, designers, events, etc.); * Proficiency in digital marketing tools, CRM, and automation platforms (experience with HubSpot, RD Station, or similar is desirable); * Knowledge of events and relevant media within the large enterprise and industrial sectors is a plus.