MARKETING COORDINATOR

Description

Job Summary: The Marketing Coordinator will lead the planning and execution of the 360° communication strategy, ensuring brand consistency and impact on results. Key Highlights: 1. Lead 360° communication strategy and product launches. 2. An environment that stimulates creativity, innovation, and continuous learning. 3. Focus on responsible beauty, sustainability, and innovation. **Grupo Granado opens its doors to you!** We are looking for a **Marketing Coordinator** to join the CARE Natural Beauty team. If you are curious, communicative, and driven by challenges, this could be the ideal opportunity for you! In this role, you will be responsible for leading the planning and execution of the 360° communication strategy, working integrally across areas such as press releases, digital channels, influencer and media relations. You will also play a key role in developing strategies for product launches and special campaigns, ensuring brand consistency and impact on results. **Responsibilities and Duties** * Coordinate the strategic 360° communication plan: press releases, digital, influencers, and journalists. * Coordinate the development of strategic launch and special campaign plans. * Execute strategic seedings and launch photoshoots. * Monitor key KPIs and generate reports on campaign and marketing strategy results. * Conduct macro research on beauty trends and analyze competition. * Participate in strategic planning for institutional topics (CARE \+ Founders) alongside the agency. * Identify cross-branding opportunities with other brands, focusing on awareness. * Ensure monthly media and key PR relationships. * Maintain the CARE mailing list organization. * Gather and compile editorial topics. * Attend events and interviews. * Monitor PR metrics via media monitoring services. * Prepare monthly reports highlighting key placements and monthly activities. **Requirements and Qualifications** * Completed undergraduate degree. * Advanced/fluent English. * Experience with 360° communication (PR, digital, influencers, and media). * Experience with product launches, campaigns, photoshoots, and seedings. * Strategic PR and marketing action planning skills. * Analytical capability to monitor KPIs and prepare reports. * Knowledge of market trends and competitive analysis. * Experience with media relations and mailing list management. * Organizational and proactive skills to manage events, interviews, and visibility opportunities. * Familiarity with industry tools. * Leadership profile, with proactivity and ability to engage internal teams and external partners. * Strategic mindset (head zone) and 360° vision, with ease navigating between photo campaigns, design, product development, and PR activities. * Analytical, results-oriented behavior, focused on innovation, execution, and brand visibility. **Additional Information** **Here’s what you can expect:** * An integrated, light, and welcoming environment where collaboration, respect, and partnership are part of our daily routine. * **Flexible working hours**, promoting greater autonomy for you to organize your schedule and improve quality of life. * **Meal allowance**, allowing you to enjoy your breaks calmly and meaningfully. * **Health insurance, dental plan, and life insurance**, because caring for you and your loved ones is our priority. * **TotalPass**, encouraging movement, energy, and balance between body and mind. * **Exclusive discounts across our brands: Granado, Phebo, and Care Natural Beauty** — because those who are part of our team deserve to enjoy them too. * An environment that stimulates creativity, innovation, and continuous learning, supporting your development through the **Continuous Education Program**, which includes subsidies for improvement courses, undergraduate and graduate studies, and language learning. * Educational partnerships with institutions such as **Estácio and Open English**, further facilitating your development journey. * **Profit-Sharing Program**, valuing and recognizing those who grow alongside us and contribute to our story. * **Granado Baby Kit**, a special gesture for employees becoming new parents, celebrating the arrival of their baby with products developed with the care and tradition embedded in our history. Office located at **Edifício Vista Guanabara**, offering an inspiring view that brings lightness and well-being to your work routine. Here, tradition and innovation walk hand in hand — and you can be part of it! With a proposition valuing balance and conscious consumption, in 2024 CARE Natural Beauty joined Grupo Granado, expanding the group’s responsible beauty journey. CARE was born with the purpose of offering a transformative self-care experience, combining: * Science and technology * Effective and safe formulas * Transparency * Sustainability as practice We believe in intelligent, conscious skincare connected with people’s and the planet’s real needs. **Working at CARE means…** Working in an innovative and collaborative environment Developing science-based solutions Thinking strategically about sustainability Building the future of responsible self-care If you believe beauty and responsibility should go hand in hand, CARE is the place for you. **Together, Granado, Phebo, and CARE represent Grupo Granado.** **Where harmony between history and future, tradition and innovation, invites consumers to unique journeys of well-being and responsible beauty.**