Marketing Coordinator

Description

Job Summary: We are seeking a Marketing Coordinator to lead strategic planning and execution of product launches and collaborations, aligning them with company objectives and strategic pillars. Key Highlights: 1. Coordinate marketing planning, product launches, and collaborations. 2. Identify partnership opportunities and monitor market trends. 3. Manage the planning team and analyze results. **Zerezes was born from design, from an attentive eye toward people, and from the desire to redesign what does not work.** We believe eyewear is a tool for expressing personal style and individuality—but we know this is not how people typically perceive eyewear, which is often seen as purely functional and unattractive. We aim to transform the way people buy and relate to their prescription eyewear, because we believe doing so improves not only how they see themselves, but also how they engage with the world. We are looking for a Marketing Coordinator whose mission is to coordinate the planning unit within the marketing department—focused on strategy and execution of launches and collaborations, always aligned with business goals and the Zerezes way of working. Serve as the bridge between concept and delivery, ensuring consistency with our strategic pillars. **Responsibilities and Duties:** * Launch and collaboration planning: Develop the strategic plan that forms the foundation of launch campaigns, as well as briefs guiding our creative team—ensuring consistency and impact. * New collaborations: Prospect new partnership opportunities and coordinate all aspects of collaboration projects—including contract negotiations, strategic fit analysis, and post-launch follow-up. * Trends — research and analysis: Monitor trends, competitors, and consumer behavior, and apply these insights to our planning—bringing innovation and fresh marketing approaches. * Results analysis: Analyze performance data, outcomes, and learnings to propose agile improvements and new directions. * PR: Manage the PR agency, provide launch-related briefings, and jointly develop opportunities for both proactive (“hot”) and evergreen (“cold”) media pitches. * Team management and cross-departmental alignment: Lead the planning unit within marketing, support decision-making, and oversee and develop initiatives. **Requirements and Qualifications:** * Solid marketing experience, preferably in fashion, retail, and/or beauty; * Ability to handle campaign planning, execution, and analysis; * Bachelor’s degree in Marketing, Communications, Advertising, Journalism, etc.; * 360-degree vision: ability to see the big picture; * Organized, autonomous, and hands-on mindset; * Up-to-date visual, cultural, and digital literacy; * Strong teamwork and relationship-building skills; * Proactive in maximizing opportunities; * People management capability; * Adaptability to dynamic environments. **Benefits** * **Bradesco Health Plan (Inpatient Coverage)**; * **Meal Allowance** — R$ 25 per day via CAJU card; * **Transportation Allowance** — deposited onto the CAJU card according to employee need, with payroll deduction as required by law; * **Wellhub** (formerly Gympass); * **Conexa Saúde** (discounts at pharmacies and medical labs); * **Zerezes Employee Discount Program**; * **On Happy** (leisure travel discounts); * **Corporate Incentive Program**