Director

Description

Job Summary: Zerezes is seeking a Marketing Coordinator to lead the strategy and execution of product launches and collaborations, aligning them with the company's objectives and brand values. Key Highlights: 1. Coordinate strategy and execution of product launches and collaborations 2. Manage the team and align marketing activities 3. Research trends and analyze results for improvements **Zerezes was born from design, from our attentive gaze toward people, and from the desire to redesign what does not work.** We believe eyewear is a tool for expressing our style and personality—but we know this is not how people perceive it; instead, they see eyewear as functional and unattractive. We aim to transform how people buy and relate to their prescription eyewear because we believe doing so improves not only how they see themselves but also how they engage with the world. We are looking for a Marketing Coordinator whose mission is to coordinate the planning unit within Marketing—focused on strategy and execution of launches and collaborations—always aligned with business goals and the Zerezes way of working. Serve as the bridge between concept and delivery, ensuring consistency with strategic pillars. **Responsibilities and Duties:** * Launch and collaboration planning: Develop the strategic plan that forms the foundation of launch campaigns, as well as briefs guiding our creative team—ensuring consistency and impact. * New collaborations: Prospect new partnership opportunities and coordinate all aspects of such projects—including contract negotiations, strategic fit analysis, and post-launch follow-up. * Trends — research and analysis: Monitor trends, competitors, and consumer behavior, applying these insights to our planning to bring innovation — new marketing approaches and proposals. * Results analysis: Analyze performance data, outcomes, and learnings to propose agile improvements and new directions. * PR: Manage the PR agency, guide briefing development for launches, and jointly design opportunities for both evergreen and timely media pitches. * Team management and cross-functional alignment: Lead the planning unit within Marketing, supporting decision-making and overseeing implementation and development of initiatives. **Requirements and Qualifications:** * Solid marketing experience, preferably in fashion, retail, and/or beauty; * Ability to handle campaign planning, execution, and analysis; * Completed undergraduate degree in Marketing, Communications, Advertising, Journalism, etc.; * 360-degree vision: ability to see the big picture; * Organized, autonomous, and hands-on mindset; * Up-to-date visual, cultural, and digital repertoire; * Strong teamwork and relationship-building skills; * Proactive in leveraging opportunities; * People management capability; * Adaptability to dynamic environments. **Benefits:** * **Bradesco Health Plan (Effective)** (semi-private ward); * **Meal Allowance** — R$ 25 per day via CAJU card; * **Transportation Allowance** — deposited onto the CAJU card as needed, with payroll deduction per legal requirements; * **Wellhub** (formerly Gympass); * **Conexa Saúde** (discounts at pharmacies and medical labs); * **Zerezes Employee Discount Program**; * **On Happy** (leisure travel discounts); * **Corporate Incentive Program** Zerezes was born from design and the desire to do things differently. We believe eyewear is more than a functional item—it’s an extension of who we are. That’s why we want to transform how people relate to it. Our way of working is light, collaborative, and purpose-driven. We value curiosity, continuous learning, empathy, care for others, and the desire to leave a positive mark wherever we go. Here, every person matters. And we grow together—with transparency, real impact, and the constant drive to do great work. **Our Values** *Create memorable things.* We love doing things differently—with creativity, real impact, and purpose. *Openness to learning.* We’re naturally curious. We listen, test, adjust, and move forward. *Radical transparency.* We communicate clearly and respectfully. Commitments are honored, and feedback is a growth tool. *Treat others as you would like to be treated.* Empathy and active listening form the foundation of everything we do. We build together and value every perspective. *Good for the world.* Our impact goes beyond eyewear. We aim to generate value for everyone with us—both inside and outside Zerezes. **Shall we go together?** If you believe work can be light without sacrificing seriousness, that excellence can coexist with simplicity, and that optical retail can be much more than just selling eyewear… Zerezes could be your place. *\#ComeDiscoverWhyItHurtsToCallItAnOpticalStore*