Description
Job Summary:
Responsible for leading the company’s creative process, ensuring consistency, relevance, and aesthetic excellence across all brand communications.
Key Highlights:
1. Lead the creative process and ensure aesthetic excellence of the brand.
2. Serve as the primary reference for creative direction and strategic vision.
3. Manage and develop the internal creative team, fostering innovation.
**RESPONSIBILITIES:**
Position Objective: Responsible for leading the company’s creative process, ensuring consistency, relevance, and aesthetic excellence across all brand communications — institutional, commercial, digital, and performance. Acts as the primary reference for creative direction, combining strategic brand vision with practical execution capability to translate positioning into concepts, campaigns, and content that connect the brand with its audiences (B2C and B2B2C) across various communication channels. Key Responsibilities: Provide creative and conceptual direction for brand campaigns and communications, defining creative lines, tone of voice, and visual and narrative executions; Collaborate with the team to develop creative concepts and assets for advertising, institutional, commercial, performance, and social media campaigns; Ensure consistency of the brand’s visual and verbal identity across all touchpoints (online and offline); Support Marketing and Growth in developing integrated campaigns, balancing creativity and performance; Participate in the planning and conceptualization of 360° campaigns, from briefing through final delivery, guiding strategy and execution; Assist in creating digital assets, scripts, and audiovisual pieces in partnership with designers, copywriters, motion designers, and videomakers; Manage and develop the internal creative team (copywriters, designers, videomakers, and motion designers), promoting collaboration, innovation, and delivery quality; Plan and supervise production of graphic materials, videos, key visuals (KV), digital content, and media assets; Ensure deliverables align with the brand’s positioning and purpose, guaranteeing technical and creative quality; Manage relationships with and oversee external vendors (agencies, production houses, freelancers), where applicable.
**REQUIREMENTS:**
Education: Completed undergraduate degree in Advertising and Public Relations, Design, Social Communication, or related fields.
Experience: Minimum of 7 years in creative roles, including at least 3 years in leadership or creative direction.
Languages: Intermediate or advanced English proficiency preferred.
ERP Knowledge: Not applicable.
Desired Skills: Familiarity with creative project management tools and design platforms (e.g., Figma, Adobe Creative Cloud, Monday, Notion, etc.).
Required Competencies for the Role:
Differentiators:
Technical or Process Competency
Behavioral Competencies
Experience working in-house teams (a significant advantage);
Experience with major brands in media, telecom, technology, or consumer goods sectors;
Experience in audiovisual storytelling, branded content, and social media narratives;
Postgraduate degree or MBA in Branding, Communication, Marketing, or related fields;
Solid experience in advertising agencies and integrated campaigns (brand + performance);
Knowledge of branding and campaigns;
Strong aesthetic sense, cultural repertoire, and strategic brand vision;
Leadership ability, clear communication, and collaborative management of multidisciplinary teams;
Capacity to inspire, guide, and provide constructive feedback to the team;
Familiarity with agile methodologies (squads, sprints, OKRs).
360° campaigns, audiovisual production, digital content, and social media;
Proficiency in creative and editing tools (e.g., Adobe Photoshop, Illustrator, Premiere, After Effects, and Figma);
Ability to translate strategic insights and performance data into inspiring creative concepts.
Organization, autonomy, and focus on quality and deadlines;
Curiosity, versatility, and mindset of continuous innovation.
**WORK SCHEDULE:**
Monday to Friday, 9:00 AM to 6:00 PM
**BENEFITS:**
Yes
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