GROWTH MANAGER

Description

Job Summary: Responsible for planning, executing, and optimizing demand generation and digital growth strategies to drive customer acquisition, retention, and engagement. Key Highlights: 1. Lead acquisition via the sales website (e-commerce) 2. Manage retention and engagement journeys using CRM and marketing automation 3. Manage all digital media — performance and awareness **Job Description:** Responsible for planning, executing, and optimizing the company’s demand generation and digital growth strategies, driving acquisition, retention, and engagement of both existing and new customers. The Growth Manager will be responsible for: · Generating demand across all sales channels by integrating media and digital funnel efforts with commercial teams (field sales, telesales, WhatsApp, and affiliates); · Leading acquisition via the sales website (e\-commerce), ensuring funnel efficiency through to order placement; · Managing retention and engagement journeys, leveraging CRM and marketing automation to maximize lifetime value (LTV); · Monitoring and optimizing the performance and attribution of digital sales sources, ensuring clear visibility into ROI per channel; · Managing all digital media — performance (e.g., Google, Meta, programmatic media) and awareness (e.g., display, video, social, partnerships). Works closely with Brand, Creative, Product, and Sales teams to ensure the digital journey under their responsibility operates smoothly and results-oriented. Key Responsibilities: Plan and execute campaigns **Requirements:** Education: Bachelor’s degree in Business Administration, Marketing, Engineering, Economics, or related fields. Experience: Proven experience in Growth Marketing, Performance Marketing, or Digital Acquisition. Languages: Intermediate or advanced English proficiency preferred. ERP Knowledge: Experience with CRM platforms (e.g., HubSpot, Salesforce, RD Station), foundational understanding of platform integrations with sales systems, analytics tools (GA4, Data Studio, Power BI), and Google and Meta media platforms. **Minimum Education Level:** Bachelor’s Degree **Work Schedule:** Monday to Friday, 9:00 AM to 6:00 PM **Benefits:** Yes *Apply via the Divulga Vagas portal!* Follow Divulga Vagas on Instagram: @divulgavagas.oficial