Senior Copywriter

Description

Job Summary: As a Senior Copywriter, you will be responsible for developing and optimizing strategic communications across multiple channels, translating strategy into results and driving key metrics. Key Highlights: 1. Craft messages that sell, engage, and move metrics 2. Develop and optimize strategic communications across multiple channels 3. Data-driven testing and performance culture We are looking for a **Senior Copywriter** with a data-oriented mindset, conversion focus, and the ability to translate strategy into tangible results. Here, you won’t just write text. You’ll craft messages that sell, engage, and move metrics. If you think about CTR before headline, this role is for you. Your impact on the team You will be responsible for developing and optimizing strategic communications across multiple channels, ensuring performance, brand consistency, and regulatory compliance. Paid Media Developing ad copy for campaigns on Meta, Google, affiliates, and other channels Creating variations for A/B tests Continuous optimization focused on CTR and conversion CRM Automation Writing content for email marketing, push notifications, SMS, and automated sequences Optimizing customer journeys with emphasis on retention and LTV Strategic adjustments based on performance Landing Pages and Communications Writing content for landing pages and corporate websites Internal communications and strategic materials Reviewing and adapting content per regulatory guidelines Testing and Performance Culture Designing A/B tests Analyzing metrics such as CTR, CPA, conversion rate, and LTV Proposing data-driven improvements Ideal Candidate Profile Prior experience as a **Senior Copywriter** Proficiency in performance-oriented copywriting techniques Experience with conversion funnels Strong analytical skills Exceptional command of the Portuguese language Organizational skills to manage multiple requests and tight deadlines