Senior CRM Analyst

Description

Job Summary: We are seeking a Senior CRM Analyst to strategically and hands-on plan, execute, and evolve the company's CRM initiatives, with a focus on generating value from ALLOS Shopping Centers' Benefits Program. Key Highlights: 1. Plan, schedule, and execute matrix CRM campaigns 2. Monitor the performance of implemented initiatives and propose optimizations 3. Develop reports and translate data into insights ALLOS is a brand with a strong heritage—approximately 50 years of experience transforming the Brazilian retail market. We are recognized for excellence and innovation, backed by the quality and trust embedded in our history. Our new brand emerged ready for the future following the merger between Aliansce Sonae and brMalls in 2023\. Yet, this journey began long before. It all started with Aliansce, which inaugurated the first shopping center in Brazil’s Northeast region—and the second in the country—in 1975\. In 2019, the merger between Aliansce and Sonae Sierra formed Aliansce Sonae, becoming the leader in shopping center management in Brazil, operating 32 centers. In 2006, brMalls was founded, resulting in a portfolio of 30 assets across all five regions of Brazil. Thus, in 2023, ALLOS emerged from the convergence of two national powerhouses in the sector, uniting forces to become the most innovative platform for entertainment, lifestyle, services, and shopping. Our story continues—we are ready to create transformative moments that impact people’s lives, fostering connections and opportunities. **Responsibilities and Duties** *We seek a Senior CRM Analyst to work strategically and hands-on on planning, executing, and evolving the company’s CRM initiatives. This person will be responsible for scheduling targeted matrix campaigns and lifecycle journey flows, focused on generating value from ALLOS Shopping Centers' Benefits Program.* * Plan, schedule, and execute matrix CRM campaigns aimed at educating, retaining, and engaging the customer base. * Formulate hypotheses and conduct ongoing tests to generate best practices and optimize CRM operations within the company. * Monitor the performance of implemented initiatives—tracking both operational and business KPIs—and propose optimizations. * Develop reports to track results, translating data into actionable insights to support our shopping centers, our primary stakeholders. **Requirements and Qualifications** * Completed undergraduate degree. * Prior experience in CRM; * Experience scheduling campaigns using email, SMS, and push notification platforms; * Ability to interpret data, perform daily analysis, and derive actionable insights; * Prior experience with Benefits Programs will be considered a plus. **Additional Information** What We Offer * Meal/Voucher Allowance; * Transportation/ Parking Allowance; * Health Insurance; * Dental Insurance; * Life Insurance; * Wellhub; * Birthday Day Off; * Acolhe (psychosocial support service); * Saber Online (internal learning platform); * Annual Bonus. **Work Location:** Leblon Office; **Work Schedule:** 5 days per week, 2 days off; **Work Model:** 4 days onsite and 1 day remote. We exist to connect people with what matters—serving and delighting every day while creating transformative moments. In an ever-evolving world, we emerge as a powerful force of transformation—a legacy of nearly 50 years of experience that reshaped Brazilian retail and cemented a trajectory of excellence and trust, establishing us as a market reference with a portfolio of 59 shopping centers across all five regions of Brazil. Our shopping centers are vibrant destinations, full of opportunities for entrepreneurs and innovative brands. With over 15\.000 stores attracting more than 54 million visits per month, we create welcoming, safe, and inspiring spaces where every visit becomes a journey of discovery and connection. We craft physical and digital experiences that exceed consumer expectations and generate positive societal impact—with a long-term vision and sustainable outcomes for retailers and partners. Click here for more information on how ALLOS processes your personal data as a job candidate. **DIVERSITY, EQUITY AND INCLUSION** **ALLOS** is committed to building and fostering a diverse workplace—one that welcomes individuals of all races, ethnicities, genders, backgrounds, life experiences, and profiles—prioritizing social inclusion, reducing inequalities, and implementing fair employment practices that promote equal opportunity. We expect all employees, regardless of role or hierarchy, to feel welcomed and guided by mutual respect. Our job openings are open to individuals from diverse groups, including women, Black individuals, LGBTQIAPN\+, persons with disabilities, and other underrepresented groups. **Attention:** ALLOS **does not charge any fees at any stage of its selection processes.** Be cautious of job offers requesting payment for courses, fees, or materials.