Job Summary: Manage, optimize, and measure paid advertising campaigns to increase traffic and generate leads, with an emphasis on brand expansion. Key Highlights: 1. Strategic management of campaigns on platforms such as Meta Ads and Google Ads 2. Focus on performance monitoring and conversion optimization 3. Preparation of reports and dashboards for executive leadership and franchisees Manage, optimize, and measure the network's paid advertising campaigns, focusing on increasing traffic to sales channels and generating leads for brand expansion. **\- Responsibilities and Duties:** * **Campaign Management:** Create and configure ads on platforms such as Meta Ads (Instagram/Facebook), Google Ads, and TikTok Ads, with geotargeting focused on individual units. * **Performance Monitoring:** Track daily metrics including CTR (click-through rate), CPC (cost per click), and, most importantly, ROAS (return on advertising spend). * **Conversion Optimization:** Analyze the digital sales funnel to identify bottlenecks preventing customers from completing orders. * **Reports and Dashboards:** Prepare monthly reports for executive leadership and franchisees, demonstrating the impact of campaigns on store revenue. **\- Technical Requirements:** * **Education:** Bachelor’s degree in Marketing, Advertising, Business Administration, or related fields. * **Tools:** Proficiency in Meta Ads Manager, Google Ads, Google Analytics 4 (GA4\), and data visualization tools (e.g., Looker Studio). * **Geotargeting Knowledge:** Experience configuring ads with specific delivery radii to avoid wasting budget outside unit operational areas. * **Conversion-Focused Copywriting:** Familiarity with persuasive writing techniques centered on calls-to-action (CTAs), such as "Order Now" or "Welcome Coupon". Employment Type: Full-time, Permanent CLT Compensation: R$4\.000,00 \- R$5\.000,00 per month Benefits: * Health insurance * Meal allowance * Transportation allowance Work Location: On-site
João Silva
Indeed · HR
João Silva
Indeed · HR
