Senior Trade Marketing Analyst

Description

Job Summary: A Trade Marketing professional to develop and implement B2B/B2C strategies, lead promotional plans, and optimize product and brand visibility at the point of sale (POS). Key Highlights: 1. Lead B2B/B2C Trade Marketing strategies 2. Develop and execute promotional plans 3. Optimize product visibility at the point of sale (POS) **City:** Duque de Caxias**State:** Rio de Janeiro (BR\-RJ)**Country:** Brazil (BR)**Requisition Number:** 42392 **Responsibilities and Activities:** * Participate in and support the development of the annual Trade Marketing (B2B/B2C) strategy, aligning investments with market opportunities to maximize channel performance, as well as the efficiency of our products’ and brands’ visibility at the point of sale (POS), aiming to increase presence, foster customer loyalty, and contribute to market growth. * Contribute to the implementation of the established strategy by collaborating with the commercial and marketing teams to develop value-driven projects addressing identified opportunities. * Lead and contribute to the rollout and presentation of the annual promotional activity plan per brand, customer, period, and pricing, in collaboration with the Commercial team and based on market analyses, historical trend assessments, and other relevant analyses aligned with marketing policies. * Guide the development, planning, and execution of POS-related activities by leading projects that drive sales to distribution channels (sell-in) and end consumers (sell-out), including selecting, acquiring, and negotiating optimal points of sale while demonstrating how the product can generate business for clients and establishments. * Develop and implement the action calendar, allocate budgets across sales channels, monitor field team tasks, study customer behavior, and identify tools to measure KPIs. * Stay updated and maintain comprehensive knowledge of the market—both supply and demand sides—through continuous monitoring of trends and developments. * Monitor, analyze, and evaluate Trade Marketing campaign results, verify achievement of set targets, and validate outcomes with commercial managers. * Develop and provide support for various materials targeting internal and external customers—including catalogs, brochures, and POS support materials—potentially involving engagement of advertising agencies to design promotional materials for distribution to customers and the field team. * Maintain up-to-date tracking of budget utilization within the area, including actual expense data, comparisons against planned figures, and justifications for variances, recommending adjustments when necessary. * Support the commercial team through training sessions and presentations delivered to key distributors, along with supporting materials and other related activities to achieve business objectives. * Support the development and presentation of market, market share, and competitive analyses. * Monitor and assess sales performance by channel and region to develop projects or action plans aimed at increasing market share—or recommend adjustments to meet objectives and capitalize on opportunities. * Lead project development leveraging digital Trade Marketing via online platforms showcasing products, quality, usage advantages, and guidance on applications—such as recipe preparation and creating attractive displays—to enhance customer and consumer experience. * Monitor and evaluate digital platforms, analyzing traffic volume, most-used processes, and user navigation patterns, assessing results to support development of strategies best suited to user experience. **Required Experience and Knowledge:** * Bachelor’s degree in Marketing, Communications, Business Administration, or Engineering. * Prior experience in trade/merchandising/commercial (field) and trade channel roles. * Specific courses/knowledge: Category or product management projects / KPI analysis / Project management. * Willingness to travel and operate across other states (RJ, MG, DF, ES, MT, GO, and RO). * Intermediate proficiency in Microsoft Office. * Valid Brazilian driver’s license (Category B). **Work Location:** Rio de Janeiro – Metropolitan Region. At Bunge, our mission is to connect farmers to consumers to deliver essential food, animal nutrition ingredients, and fuel to the world. As a leading agribusiness solutions provider, our team of approximately 37\.000 dedicated employees partners with farmers worldwide to move agricultural commodities from where they are produced to where they are needed—in faster, smarter, and more efficient ways. We are a global leader in origination, storage, distribution, processing, and refining of oilseeds, offering a broad portfolio of vegetable-based oils, fats, and proteins. We work side-by-side with our customers across the entire value chain to deliver high-quality products and develop innovative, customized solutions that meet consumers’ evolving needs. With over 200 years of experience and operations in more than 50 countries, we are committed to strengthening global food security, promoting sustainability, and contributing to the prosperity of the communities where we operate. Bunge’s registered headquarters is in Geneva, Switzerland, and its corporate headquarters is located in St. Louis, Missouri, USA. Learn more at bunge.com.br. Every day, our professionals embody the values that define Bunge: * **ONE TEAM**– **Collaborative, respectful, and inclusive** * **LEADING THE WAY** – **Agile, empowered, and innovative** * **DOING WHAT’S RIGHT** – **With safety, sustainability, and integrity** If these values resonate with you, join us! We value and invest in people who believe in our purpose and live it enthusiastically every day—people who have \#ProudToBeBunge