GROWTH ANALYST I

Description

Job Summary: A versatile professional responsible for planning, executing, and optimizing customer acquisition strategies across paid channels, with a focus on generating qualified leads and driving business growth. Key Highlights: 1. Plan and manage high-performance campaigns across multiple platforms 2. Develop high-conversion landing pages with a focus on UX/UI and optimization 3. Continuously monitor and optimize campaign performance for ROI Responsible for planning, executing, and optimizing our customer acquisition strategies across paid channels to generate qualified leads and accelerate business growth. The ideal candidate is a versatile professional who combines technical expertise in paid traffic with design skills and a data-driven mindset to ensure end-to-end campaign success. * Plan, create, and manage **high-performance** campaigns across multiple platforms, such as **Google Ads** (Search, Display, and YouTube), **Meta Ads** (Facebook and Instagram), **LinkedIn Ads**, and other relevant channels, including **budget** allocation, **audience targeting**, and **ad creation**. * Develop and implement a **multichannel customer acquisition strategy**, identifying the most effective platforms to reach the target audience based on **market** and **competitive analysis**, proposing new approaches and optimizing the channel mix. * Continuously monitor **campaign performance**, tracking metrics such as **CPA, CPC, CTR, and ROAS**, conducting **A/B tests**, and performing constant optimizations of ads, targeting, and bidding to maximize return on investment (ROI). * Develop **high-conversion landing pages**, applying best practices in **UX/UI**, and taking ownership of **layout**, **copy**, **visual elements**, and testing to optimize conversion rates. * Implement and manage **full campaign tagging**, using tools such as **Facebook Pixel**, **Google Tag Manager**, and **Google Analytics**, ensuring accurate conversion tracking and analysis of the **customer journey** to generate strategic insights.