MARKETING MANAGER

Description

Job Summary: We are seeking a Marketing Manager to strategically lead the institutional marketing of Grupo Mundo Planalto, strengthening its reputation, brand positioning, and commercial results. Key Highlights: 1. Lead the institutional marketing strategy to strengthen the brand 2. Act as a strategic partner to the Commercial Department and Executive Board 3. Develop and manage strategic partnerships **Marketing Manager Position** **Description** We are seeking a Marketing Manager to strategically lead Mundo Planalto’s institutional marketing, strengthening reputation, brand positioning, and commercial results generation. This role will be responsible for translating business strategy into brand presence, perceived value, and direct impact on Arca and Terra Santa product sales. The position will work integrally with Executive Board, Commercial, People & Culture, Product, and Operations teams, serving as a key contributor to the Group’s growth, differentiation, and consolidation decisions. Here, marketing is not merely communication—it is business strategy. It means living the Ten Commandments in practice, connecting brand, customer experience, and outstanding results. **Responsibilities** * Define and lead Grupo Mundo Planalto’s institutional marketing strategy, ensuring a solid and coherent positioning aligned with the business vision. * Lead strategic reputation and brand image management, ensuring alignment among messaging, practice, and culture. * Develop and reinforce the strategic positioning of the Arca and Terra Santa brands, enhancing perceived value and competitive differentiation. * Build demand-generation and sales-support marketing strategies. * Act as a strategic partner to the Commercial Department, supporting campaigns, product launches, sales funnel, and conversion. * Lead Trade Marketing initiatives, structuring activations, experiences, and brand presence at points of sale. * Develop and manage strategic partnerships (co-branding, events, and joint initiatives) to expand reach and reputation. * Define offline communication and media strategies, ensuring integration with digital channels and business objectives. * Develop brand experience and customer experience strategies for the Arca and Terra Santa products. * Ensure brand governance: visual identity, narrative, tone of voice, and institutional guidelines. * Lead and develop the marketing team, fostering strategic thinking, autonomy, and high performance. * Manage budget, vendors, and investments with a focus on impact and ROI. * Monitor strategic KPIs related to brand, reputation, partnerships, trade marketing, and sales, guiding data-driven decisions. **Requirements** * Bachelor’s degree in Marketing, Communications, Advertising, or related fields. * Proven experience in a strategic marketing leadership role. * Experience in institutional marketing, branding, and brand management. * Relevant experience in trade marketing and strategic partnerships. * Consistent track record in commercially driven marketing. * Strong interface with commercial departments and executive leadership. * Experience managing teams, budgets, and strategic partners. **Behavioral Competencies** * Owner mindset and long-term vision * Ability to connect brand, reputation, and business results * Analytical thinking and data-driven decision making * Executive communication—clear and persuasive * Collaborative leadership and cross-functional influence * Solution-oriented focus and commitment to outstanding results * Strategic thinking without compromising executional excellence