Description
We are seeking a results-oriented professional to lead large-scale student acquisition strategies, ensuring volume, lead quality, and enrollment conversion.
**Requirements:**
* Completed undergraduate degree
* Experience in performance marketing
* Experience in high-volume lead generation
* Strong analytical ability
* Experience with paid media and CRM
* Organization and leadership skills
**Preferred Qualifications:**
* MBA or postgraduate degree
* Experience in the education sector
* Experience with consultative sales funnels
* Knowledge of inbound marketing
* Plan and execute lead generation strategies
* Manage paid traffic campaigns (Meta and Google)
* Monitor metrics such as CPL, CAC, ROI, and conversion
* Build acquisition funnels (landing pages, CRM, and automation)
* Align marketing activities with the sales team
* Coordinate teams and partners
* Manage concurrent campaigns
* Plan seasonal campaigns and product launches