Marketing Analyst

Description

Job Summary: Responsible for operationalizing the marketing strategy, acting at the interface between management and creative functions to execute campaigns, write content, analyze data, and manage leads. Key Highlights: 1. Operationalizes the marketing strategy from planning to execution. 2. Handles content writing (copywriting) and lead management. 3. Conducts metric analysis and campaign monitoring. **Position Summary** Responsible for operationalizing the marketing strategy, ensuring that planning translates into concrete actions. Acts at the interface between management and creative functions, serving as the right-hand support in executing campaigns, writing content (copywriting), analyzing data, and managing leads. **Main Responsibilities** * **Planning and Content:** Create and update the editorial calendar; plan promotional campaigns and monthly initiatives; write copy for social media posts, advertisements, emails, and landing pages. * **Lead Operations and CRM:** Organize marketing automation and CRM systems; execute lead generation activities (campaigns, lead magnets, landing pages); monitor comments and interactions. * **Analysis and Monitoring:** Analyze metrics and generate weekly reports; monitor social media, advertisement, and website performance indicators; conduct market and competitive research. * **Workflow Management:** Prepare comprehensive briefings for Designers and Social Media specialists; adapt content for different platforms; oversee paid traffic operations. * **Relationships and Strategy:** Monitor influencers, partnerships, and events; assist managers in defining strategies and implementing continuous optimizations. **Required Skills** * **Advertising Writing and Copywriting:** Excellent writing skills and mastery of persuasive techniques to create conversion-focused copy for various channels (social media, email, and advertisements). * **Organization and Process Management:** Ability to manage workflow (briefings), timelines, and editorial calendars, ensuring deadlines are met and information is clearly communicated to creative teams. * **Analytical Thinking and Logical Reasoning:** Skill in collecting data, interpreting metrics, and transforming numbers into actionable reports that support managerial decision-making. * **Proficiency in Digital Marketing Tools:** Operational knowledge of automation platforms (CRM), ad management tools, and monitoring tools to ensure smooth operational execution. * **Proactivity and Problem Solving:** Results-oriented executor profile, with agility to identify bottlenecks in the sales funnel and propose rapid adjustments to optimize lead generation.