Traffic Manager

Description

Job Summary: Responsible for planning, executing, and optimizing paid media campaigns to generate qualified traffic, aiming to maximize ROI and achieve digital marketing goals. Key Highlights: 1. Optimizing paid media campaigns for maximum ROI 2. Managing advertising platforms and defining audience segmentation 3. Collaborating on ad creation and performance analysis Responsible for planning, executing, and optimizing paid media campaigns focused on generating qualified traffic to websites, landing pages, and e\-commerce sites, always aiming to maximize return on investment (ROI). Works directly on managing advertising platforms to achieve digital marketing and business goals for clients or the agency. * Set up and monitor paid media campaigns (Meta Ads, Google Ads, LinkedIn Ads, TikTok, etc.); * Analyze performance metrics and propose optimizations; * Define audience segmentation and advertising budgets; * Collaborate with Creative and Social Media teams on ad creative development; * Prepare performance reports and strategic insights in collaboration with Account Management based on client feedback; * Ensure adherence to deadlines, goals, and media policy compliance; * Research new platforms, trends, and digital advertising formats.