Job Summary: The Market and Data Analyst will transform data into strategic intelligence to support decisions regarding expansion, ICP definition, and predictability of franchise network growth. Key Highlights: 1. Transforms data into strategic intelligence for business decisions. 2. Focus on expansion, ICP, and predictability of franchise network growth. 3. Marketing, performance, CRM, and market intelligence analysis. **Job Description:** ---------------------- The Market and Data Analyst will transform marketing, market, and operational data into strategic intelligence to support expansion decisions, ICP definition, and predictability of franchise network growth. Hard Skills (Technical Competencies) 1\. Data Analysis and Modeling Excel or Advanced Google Sheets (pivot tables, complex formulas, dashboards) Experience with Power BI, Looker Studio, or similar tools Building and interpreting conversion funnels Basic statistical analysis applied to business Ability to structure unorganized databases 2\. Marketing & Performance Analytics Analysis of metrics such as CPL, CAC, LTV, ROAS Reading Meta Ads and Google Ads data Identification of lead behavioral patterns A/B testing and campaign performance analysis Experience with lead scoring 3\. CRM & Commercial Intelligence Sales pipeline analysis Building performance dashboards Monitoring marketing-sales SLA Structuring conversion metrics (MQL → SQL → Contract) Knowledge of audience segmentation and clustering 4\. Market Intelligence Demographic and socioeconomic analysis by region Interpreting public data (e.g., IBGE, regional data) Competitive mapping Feasibility studies per city or cluster Ability to cross macro-level data with commercial performance Differentiators Experience with franchises or territorial expansion Basic knowledge of SQL or Python (not mandatory but valued) Experience in fast-growing companies (scale\-ups) **Employment Type:** -------------------------- PJ **PCD:** -------- NOT APPLICABLE **Benefits:** --------------- As per company policy **Work Location:** ---------------------- HOLDING \- BCJ FINANCIAL SERVICES LTDA