E-commerce Analyst

Description

Job Summary: Responsible for the operation and performance of the e-commerce platform, ensuring the online store is updated, attractive, and conversion-oriented, in close coordination with multiple departments. Key Highlights: 1. Experience with e-commerce and retail platforms 2. Focus on sales analysis, conversion, and user behavior 3. Integrated collaboration with marketing, CRM, and physical stores Responsible for the operation, updating, and performance of the e-commerce platform, ensuring the online store remains up-to-date, appealing, and conversion-focused, while collaborating closely with marketing, CRM, media, and physical stores. **Key Responsibilities** * Product listing and maintenance (price, description, images, and categories); * Organization of showcases, banners, and promotional pages; * Updating offers, campaigns, and coupons; * Order tracking, status monitoring, and resolution of potential operational issues; * Coordination with internal departments (logistics, customer service, IT when necessary) **Commercial & Campaigns** * Support execution of promotional campaigns and seasonal retail events; * Ensure campaigns are accurately reflected on the website; * Create and configure coupons and promotional rules; * Collaborate with CRM (email campaigns and customer journeys), designers (banners and showcases), and paid media (landing pages and offers)**;** * Monitor e-commerce KPIs; * Analyze sales, conversion rates, average order value, and user behavior; * Identify improvement opportunities (layout, offers, navigation); * Prepare simple performance reports. **Requirements** * Minimum 2 years’ experience as an E-commerce Analyst or in a related field; * Retail experience; * Experience with e-commerce platforms (Woocommerce, Tray, Nuvemshop, Magento or similar); * Basic knowledge of Google Analytics / GA4; * Strong organizational skills and analytical mindset; * Proficiency in managing promotional campaigns**;** * Retail omnichannel (physical + online) experience, marketplace experience, and basic SEO knowledge for e-commerce are preferred; * Knowledge of omnichannel integration; * Experience with seasonal retail campaigns; * Hands-on approach, fast-paced retail rhythm, commercial mindset, organized, and detail-oriented. Employment Type: Freelance / PJ Compensation: R$3.000,00 - R$3.500,00 per month Benefits: * Dental insurance * Partnerships and commercial discounts * Meal allowance * Transportation allowance Work Location: On-site