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Trade Analyst
Indeed
Full-time
Onsite
No experience limit
No degree limit
Av. Três, 419 - Centro, Rio Claro - SP, 13500-391, Brazil
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Job Summary: Opportunity to work at the largest construction equipment rental network in Latin America, focusing on competitive intelligence and sales optimization. Key Highlights: 1. Competitive intelligence and investment management. 2. Product assortment optimization and category performance. 3. Development of price and margin simulators. Opportunity to work at the largest construction equipment rental network in Latin America! We currently operate over 800 stores across Brazil, Paraguay, and Uruguay, and continue expanding! **Responsibilities and Duties** Competitive Intelligence: Monitor competitors’ pricing, promotions, and product launches, assessing their impact on sales volume. * Investment Management (Trade Spend): Analyze the effectiveness of investments across sales channels, ensuring budget allocation where return potential and growth are highest. * Category Management: Develop purchase decision tree studies to optimize product assortment and category performance in stores. * Sell-out KPIs: Monitor frontline sales indicators (product movement to end consumers) to prevent stockouts, overstocking, or inventory shortages. * Sales Force Support: Develop strategies/action plans for store implementation aimed at increasing market share. * Price and Elasticity Analysis: Monitor price gaps relative to competitors and recommend adjustments or promotions to accelerate sell-out without compromising margins. * Opportunity Identification (White Spaces): Map regions or customer clusters where the brand is underrepresented and propose attack plans to gain market share. * Sales Incentive Management: Design and monitor sales force incentive campaigns focused on goals for product placement and mix. * Channel Profitability Analysis: Evaluate which sales channels deliver the best returns and recommend reallocation of commercial investments. **Requirements and Qualifications** Education: Bachelor’s degree in Business Administration, Economics, or Marketing with a strong analytical foundation. Commercial Experience: Prior experience supporting sales, commercial intelligence, or strategic trade marketing (focused on data, not materials). Strategic Excel Skills: Ability to build price, margin, and discount simulators to support negotiations. Interpersonal Communication: Ability to interact effectively across all operational levels, adapting communication style to drive engagement and persuasion. At Casa do Construtor, we believe that building a great company requires great people! But rest assured—we won’t ask for any superpowers! We operate over 800 stores and continue expanding! That’s why we need you—with your wealth of experience and knowledge—to share the same dream we have! *"A dream dreamed alone is just a dream. A dream dreamed together becomes reality!"* \- Raul Seixas

Source:  indeed View original post
João Silva
Indeed · HR

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Indeed
João Silva
Indeed · HR
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