Paid Traffic Manager

Description

We are seeking a **Senior Paid Traffic Manager** with strong analytical maturity and a systemic funnel perspective. This professional will be responsible for supporting complex data-based decisions, ensuring tracking integrity, and translating business objectives into efficient operational strategies. **Autonomous Strategy:** Transform client goals into practical advertising plans. **Data-Driven Decisions:** Create and manage complex spreadsheets and pivot tables to substantiate, with numbers, why each decision was made. **Test and Conversion Control:** Independently configure tracking (GTM/GA4\) and decide the precise moment to pause or scale a test. **Budget and Funnel Management:** Organize campaigns by stage (acquisition, consideration, conversion) and adjust budgets with a focus on actual profit. **Problem Diagnosis:** Quickly identify what is blocking sales. **Flawless Tracking:** Ensure every lead is accurately tracked from source to final sale in the CRM. **Clear Action Plans:** Develop clear media plans and timelines grounded in real issues identified in the account. **Technical Requirements** * Data & Analytics: Proficiency in Excel/Google Sheets formulas, pivot tables, and dashboard interpretation (Looker Studio). * Intermediate/Advanced Tracking: Implementation of GTM/GA4 (basic events and conversions) and end-to-end testing with documented evidence. * Channel Operations: Management of Google Ads and Meta Ads with focus on account structure, audience (cold/warm), and conversion types (primary/secondary). * Critical Thinking: Ability to formulate data-based hypotheses and avoid conclusions lacking minimum evidence. **Preferred Qualifications** * Solid experience with Sprint Growth and Sprint Review routines. * Consistent use of the Growth Pack to compare targets vs. actuals. * Ability to translate ICP (Ideal Customer Profile) into precise media segmentation. **Benefits:** Life insurance: Protection and security for you. Birthday day off: One paid day off to celebrate your birthday. Staage: Free access to the platform. Marketing Scientist: Access to the course and multiple training programs. OnHappy: Discount on airline tickets. Year-end break. iFood Benefits: On-site attendance allowance. StarBem: Access to a wellness platform. Wellhub (Gympass): Access to gyms and fitness programs. Dental plan (Bradesco): High-quality dental care. **And most importantly:** ➡ A real opportunity to become a PARTNER at V4 Company. Compensation: R$4\.500,00 \- R$5\.500,00 per month Benefits: * Health insurance * Dental insurance * Fuel allowance * Commercial partnerships and discounts * Life insurance Selection question(s): * Do you accept the PJ (individual entrepreneur) model? * Do you accept the hybrid work model? Work location: Hybrid remote work based in Campinas, SP