Description: * Bachelor’s degree in Marketing, Communications, Advertising and Public Relations, Business Administration, or related fields. Desired prerequisites: * Knowledge of SEO (Search Engine Optimization); * Experience managing paid media campaigns (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, etc.); * Data analysis courses; * Certifications – Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, etc.; * Certifications / Knowledge – Google Skillshop; LeadLovers, RD Station, HubSpot, etc.; * Intermediate/advanced Excel proficiency; * Familiarity with Google Data Studio; * Residency in Campina Grande. * Strong oral and written communication skills; * Teamwork ability; * Communicative profile; * Dynamic profile; * Courses related to the field; * Monitoring digital performance campaigns developed by a partner agency; * Developing and executing complementary digital performance campaigns; * Campaign tagging and monitoring; * Analysis of key KPIs (CPC, CPL, ROI, among others); * Daily budget control; * Lead tracking and nurturing; * Knowledge of sales funnels; * Strategic digital media planning by channel; * Creative asset briefing and review; * Requesting and drafting copy for performance ads; * Evaluation and implementation of new digital media spaces; * Generating reports to track results. 2512210202551931963