SENIOR DIGITAL CONTENT ANALYST (Mapa360)

Description

Job Summary: An agency is seeking a Senior Digital Content Analyst to plan, create, execute, and optimize content strategies across various digital platforms. Key Highlights: 1. Planning and execution of content calendars aligned with objectives 2. Creation and adaptation of content for Instagram, TikTok, LinkedIn, YouTube, and blog 3. Monitoring metrics for insights and content optimization A communications and marketing agency seeks a Senior Digital Content Analyst based in Diadema. **Responsibilities:** Plan and execute content calendars aligned with the objectives of client brands. Identify and apply trends, cultural movements, and real-time opportunities within content strategies. Propose tests and new approaches to improve content performance across different channels. Create copy for visuals, captions, scripts, and content for Instagram, TikTok, LinkedIn, YouTube, and blog. Adapt language and format according to each platform and target audience. Develop clear, strategic briefs for creative and performance teams. Capture and edit mobile videos for Reels, TikTok, behind-the-scenes, and real-time content. Monitor content performance metrics, transforming data into insights and next strategic steps. Create results reports and optimization recommendations. Manage profiles, interact with audiences, and collaborate with creative, media, PR, and account teams—ensuring deadlines, organization, and delivery quality. Previous experience as a Content Writer, Content Marketing Specialist, Digital Content Creator, or Content Editor may indicate alignment with some responsibilities of this role. Bachelor's degree in progress Required experience **Compensation and Benefits:** * Salary: R$4,000.00 * Meal Allowance * Transportation Allowance * Health Insurance **Additional Information:** * Contract Type: Hybrid — Hybrid work model. *Candidates from São Bernardo do Campo, Santo André, São Caetano do Sul, or Taboão da Serra are also eligible for this position.* * Duration: Full-time * Schedule: To be determined.