The Marketing Analyst is responsible for collecting and analyzing data to develop strategies that increase the company’s visibility and sales. The professional must possess strong analytical skills and creativity to transform insights into effective actions. * Captures images at generator installation events, team photos, and videos to generate content for publications. * Captures internal training images for social media posts. * Plans social media publications on platforms such as LinkedIn, Instagram, and Facebook. * Is responsible for saving all photos sent by operators in the CAM group, organized by month and event. * Develops strategic publication plans for upcoming events, gathering information about future events from Pipedrive (CRM). * Produces textual and visual content for the internet. * Creates promotional materials, including printed items, banners, signage, etc. * Provides support in communications with the marketing agency—Poussee. * Analyzes and approves creative assets submitted by the agency for scheduling institutional posts. * Supports the commercial team by preparing sales presentations and client giveaways. * Meets each department’s visual requirements, ensuring all materials comply with CAM Energy’s standard visual identity, including email signatures, company letterheads, training presentations, internal and external presentations, standardized ID badge photos, signage, generator stickers, etc. * Develops internal communication materials for endomarketing initiatives in collaboration with HR and assists in organizing internal commemorative events. * Executes social media campaigns and customer/partner relationship-building activities. * Oversees contracted professional photographers and videographers, approves video scripts, and works with emerging web tools such as applications, mobile marketing, and e-commerce throughout the entire project lifecycle. * Manages all aspects of internal and external branding, consistently maintaining brand standards.