Marketing Analyst

Description

Job Summary: This role supports lead generation and the company's digital visibility, collaborating in the creation and execution of digital campaigns while optimizing initiatives. Key Highlights: 1. Support lead generation and increase the company's digital visibility. 2. Collaborate in creating and executing digital campaigns and optimizing initiatives. 3. Focus on predictable growth and generating qualified leads. **Job Description**: **BP ABC PAULISTA** **WE ARE SANKHYA!** Founded in 1989, we are the market leader in Brazil for integrated corporate management solutions (ERP). With over 2,000 employees and serving approximately 20,000 customers across all 26 Brazilian states, we offer the Sankhya ERP—a comprehensive solution enabling real-time access to business details, driving efficiency and agility in management. **Our purpose is clear:** To transform society through management, combining technological excellence with the transformative power of people. Our culture is rooted in family values and encourages ownership and innovation. **We firmly believe that placing the right people in the right positions not only boosts happiness and engagement in the workplace but also drives substantial improvements in our business and fosters innovation.** **CULTURE** We are guided by ethical and professional principles, and daily pursue this mission grounded in our values and culture. Our greatest asset is human capital; thus, we seek and encourage personal and professional growth and development for our employees. We are committed to service quality and meeting agreed-upon deadlines with our clients. **MARKETING ANALYST** **JOB DESCRIPTION** Support lead generation and enhance the company’s digital visibility, collaborate in creating and executing digital campaigns, convey brand values and reputation, and optimize initiatives to achieve better results—with a focus on commercial demand generation. **RESPONSIBILITIES AND ATTRIBUTES** * Build growth-oriented marketing strategies supporting the sales team with real opportunities capable of generating qualified leads, increasing conversion rates and revenue; * Collaborate in creating, optimizing, and monitoring digital marketing campaigns—including paid ads, email marketing, social media strategy, among others; * Manage marketing automation tools to nurture leads and improve operational efficiency; * Support marketing initiatives across group companies, ensuring brand alignment; * Analyze communication channel effectiveness—assessing actual vs. expected outcomes—and propose new communication channels whenever necessary; * Monitor key metrics (leads, conversion, engagement, etc.); \#VemserSankhya **REQUIREMENTS AND QUALIFICATIONS** * Currently pursuing or completed degree in Marketing, Communications, Advertising, or related fields; * Experience in B2B marketing (technology/ERP preferred); * Proficiency in sales funnels and inbound marketing; * Ability to generate and qualify leads; * Experience with paid traffic and digital campaigns; **ADDITIONAL INFORMATION** * Complimentary parking; * KM and parking reimbursement (for in-person client meetings); * Paid leave of 10 business days upon each one-year anniversary of the contract; * TotalPass benefit; * Zenklub benefit; * Birthday day-off; **Hiring Process Steps** 1\. Registration 2\. Assessment Tests 3\. Screening 4\. DHO Interview 5\. Manager Interview 6\. Offer 7\. Hiring **Location****Employment Type****Work Model** São Bernardo do Campo, SP, BR PJ Contract Hybrid