Description: ABOUT FLUENCYPASS Our goal is to transform the English language learning experience in Brazil, making it accessible to everyone. We are pioneers in offering a complete fluency cycle: starting with high-quality English courses and culminating in a transformative study abroad experience. Here, you'll find a relaxed, agile, and dynamic environment where creativity and collaboration are encouraged. Our focus on clear goals drives continuous growth, while attention to detail ensures excellence in everything we do. We love what we do and are committed to every student's success. If you're passionate about education and want to help build a high-performance team, join us on this transformative journey! SENIOR DIGITAL MARKETING ANALYST JOB DESCRIPTION* Plan, implement, and optimize digital strategies focused on lead generation and qualification, operating throughout the entire funnel from attraction to retention. * Develop and manage complete sales funnels, ensuring efficiency in customer acquisition, conversion, and retention; * Manage campaigns on Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other digital platforms; * Analyze performance metrics (CAC, LTV, Churn, MRR, ARR, Conversion Rate, ROI, Forecast) and generate reports to support strategic decisions; * Structure lead automation and qualification processes, integrating Marketing, SDR, Sales, and CS teams; * Identify trends, propose innovations, and ensure best practices in digital marketing; * Collaborate with content, design, and sales teams to create high-impact materials and actions. REQUIREMENTS AND QUALIFICATIONS* Bachelor’s degree in Marketing, Communications, Advertising, or related fields; * Proven experience (minimum 3 years) in digital marketing, online campaign management, and sales funnels; * Proficiency with CRM tools (HubSpot) and marketing automation platforms (Insider and Apollo); * Solid knowledge of customer acquisition, conversion, retention, and expansion strategies, including SEO, SEM, content marketing, inbound marketing, social media, and email marketing; * Experience managing and optimizing campaigns on Google Ads, Facebook/Meta Ads, LinkedIn Ads; * Experience analyzing performance metrics (Google Analytics, dashboards, CAC, LTV, churn, MRR, ARR, ROI); * Strong analytical skills to interpret data, conduct A/B testing, and suggest improvements based on performance indicators; * Relevant certifications (Google Ads, Google Analytics, etc.) and basic graphic design and image editing skills are a plus. SCHEDULE* 176 hours per month BENEFITS* Birthday day off; * 100% scholarship for Fluencypass English courses, including private and conversation classes; * Up to 40% discount on study abroad programs with Fluencypass; * R$300 referral bonus; * Free snacks at the office; * Lounge with relaxation area and massage chair; * Mini-market and on-site dining space. PROCESS STEPS 1 Culture Test 2 Interview with HR 3 Profile Mapping 4 Interview with Leadership 5 Hiring! 2511180202461815682