Description
Job Summary:
Lead strategic digital measurement initiatives, ensuring implementation, maintenance, and evolution of solutions across multiple platforms, defining data architecture and coordinating teams.
Key Highlights:
1. Leadership in complex technical projects for digital measurement
2. Technical autonomy and strategic decision-making ownership
3. A dynamic environment focused on innovation and data
**Challenge:**
We are seeking a Tech Lead in Digital Analytics to lead strategic digital measurement initiatives, ensuring implementation, maintenance, and evolution of solutions across multiple platforms. This person will play a central role in defining data architecture, coordinating technical teams, and ensuring adherence to information security and privacy best practices (LGPD).
**Responsibilities:**
* Lead technical projects for implementation and maintenance of digital measurement platforms (GA4, GTM, Firebase)
* Define data architecture and data collection strategies, ensuring data quality, reliability, and consistency
* Coordinate technical teams, promoting organization, knowledge sharing, and development best practices
* Serve as a reference for agile methodologies, ensuring efficient and collaborative deliveries
* Ensure compliance with information security and data privacy regulations (LGPD)
* Support stakeholders in interpreting data and making insight-driven decisions
* Manage critical scenarios and operate efficiently in highly complex situations
**Requirements**
* Proven experience with GA4, GTM, and Firebase
* Track record of leadership in complex technical projects
* Strong organizational and knowledge management skills
* Analytical and systemic mindset for problem solving
* Excellent communication and collaboration skills
* Experience with agile methodologies (Scrum, Kanban)
* Knowledge of information security and LGPD
* Proficiency in JavaScript, SQL, or other Martech-relevant languages
* Crisis management capability and experience operating in high-stakes environments
**Preferred Qualifications**
* Knowledge of data architecture and modeling, with focus on scalable solutions
* Experience with SQL and Databricks
* Experience with DevOps and CI/CD practices
* Use of AI for automated insight generation and validation — e.g., anomaly detection, automated data narratives
* Experience with semantic layer + LLMs to build conversational data interfaces (text-to-SQL, data agents)
* AI-powered data QA automation (drift detection, schema validation, intelligent alerts)
* Fundamentals of data engineering (pipelines and large-volume data processing)
* Experience with cloud computing (GCP, AWS, Azure)
* Familiarity with distributed systems (Spark, Kafka, Hadoop)
* Experience building and integrating APIs
* Certifications in Martech platforms (Google, Adobe, etc.)
* Experience in multicultural environments or international projects
* Fluency in English and Spanish
**What You’ll Find Here:**
* A dynamic environment focused on innovation and data
* Technical autonomy and strategic decision-making ownership
* Opportunities for professional growth and development
**Additional Information:**
Work Model: Hybrid, 2–3 days per week at the client’s office located on Berrini Avenue
Employment: CLT + benefits or PJ contract
Area: Technology / Data / Digital Analytics