SENIOR COPYWRITER

Description

Job Summary: You will write and optimize copy for various platforms, create conversion-focused content, and translate data into strategic decisions for integrated campaigns. Key Highlights: 1. Creative autonomy and performance rigor 2. Rapidly growing brands and room to experiment 3. Work focused on conversion and data Your Responsibilities: Write and optimize performance-driven copy for Meta, TikTok, YouTube, Google, Email, and SMS Create sales pages, landing pages (LPs), short-video scripts, and long-form video scripts with a conversion focus **Turn data into decisions:** analyze CTR, CPC, CPA, ROAS, LTV, and propose new angles, hooks, and offers **Lead copy testing processes:** formulate hypotheses, create variations, define success criteria, and document results Collaborate with Media, Design, and CRM teams to launch scalable, integrated campaigns Research target audiences, objections, and value propositions, structuring arguments by brand and funnel stage Required Qualifications: Minimum 2 years of experience as a copywriter in e-commerce, DTC, or infoproducts Portfolio featuring performance-oriented pieces and at least 3 case studies with before-and-after metrics Proficiency in frameworks such as Big Idea, AIDA, PAS, 4Ps, Storytelling, and references like Harmon Brothers Sharp writing, impeccable grammar, and ability to produce multiple versions rapidly **Solid understanding of CRO for LPs:** hierarchy, social proof, offer design, reading UX, and UI microcopy Comfort interpreting GA4/Looker dashboards and discussing copy’s impact on business metrics Willingness to work onsite in Belo Horizonte, Savassi Preferred Qualifications: Experience in beauty, wellness, or fashion Hands-on experience with Klaviyo, RD Station, Mailchimp, ActiveCampaign (or similar CRM/email marketing tools) and lifecycle-based segmentation Ability to brief and edit UGC, including brand-specific tone-of-voice guidelines Case studies featuring media spend exceeding $50k/month and proven conversion gains How We Measure Success: Increased CTR in creatives and ads Reduced CPC and CPA while maintaining margins Higher conversion rates on LPs and Email/SMS flows Clear documentation of learnings and cross-brand replicability What We Offer: Competitive compensation and benefits An environment combining creative autonomy with strong performance rigor Rapidly growing brands and genuine opportunities to test and scale How to Apply: Submit your resume and portfolio with 3 numbered case studies. Include links to the assets, context, hypothesis, metrics, and results. A brief practical test may be required.