Marketing Supervisor

Description

Job Summary: The Marketing Supervisor will coordinate marketing fronts with a focus on performance, sales growth, and promotional campaigns on marketplaces and e-commerce. Key Highlights: 1. Coordinate and structure all company marketing fronts 2. Focus on performance, sales growth, and promotional campaigns 3. Strategic role in integrating commercial, e-commerce, and marketing departments **Marketing Supervisor** **Job Type**: 100% On-site (PJ) **Location**: Funcionários, Belo Horizonte \- MG **Working Hours**: Monday to Friday, 8 AM to 6 PM **Education**: Bachelor's degree in Marketing. ***Objective****: The Marketing Supervisor will be responsible for coordinating and structuring all company marketing fronts, focusing on performance, sales growth, and execution of promotional campaigns on marketplaces and the company's own e\-commerce platform. This professional will play a strategic role in integrating commercial, e\-commerce, marketplace, and marketing departments, ensuring that campaigns, media investments, and promotional activities are executed with high efficiency and ROI. The position requires an analytical, organized, and results-oriented profile, with strong capability to manage multiple simultaneous campaigns and relationships with agencies.* **Requirements:** * 4 to 8 years of experience in digital marketing, e\-commerce, or performance marketing; * Experience in e\-commerce, digital retail, or marketplace companies; * Experience managing large-scale digital promotional campaigns; * Experience in data-driven environments and performance metrics; * Knowledge of Power BI and BI, analytics, and dashboard tools; familiarity with analytics and performance dashboard platforms; * Experience managing projects and multiple simultaneous campaigns; * Ability to analyze marketing data and metrics; * Experience managing paid media; * Knowledge of SEO. **Preferred Qualifications:** * Experience with Amazon Ads and Mercado Ads; * Experience managing campaigns during major promotional events such as Black Friday, Prime Day, and seasonal campaigns; * Knowledge of CRO (Conversion Rate Optimization) for the company's own e\-commerce; * Experience managing agencies, vendors, and media partners; * Knowledge of tools such as Looker or Tableau. **Challenges:** * Performance Marketing: * Managing and monitoring paid media campaigns (Google Ads, Meta Ads, and other platforms); * Planning and executing promotional campaigns aligned with the commercial calendar; * Managing digital media investment; * Monitoring and optimizing metrics such as ROAS, CAC, CTR, and conversion; * Analyzing campaign performance and generating insights for continuous improvement; * Coordinating with marketing agencies and media partners. * Marketplace Marketing: * Planning and executing visibility and sales strategies within marketplaces; * Managing and monitoring large-scale campaigns promoted by platforms; * Supporting supplier sell\-in and sell\-out strategy definition; * Managing ADS within platforms (e.g., Mercado Ads, Amazon Ads); * Monitoring metrics such as ROAS, conversion, ranking, and visibility share; * Coordinating promotional campaigns during strategic dates. * Own E\-commerce: * Optimizing website conversion (CRO – Conversion Rate Optimization); * Planning and executing promotional campaigns on the e\-commerce platform; * Managing banners, landing pages, and commercial communications; * Coordinating with marketing agencies and technology partners; * Managing paid traffic and analyzing performance; * Monitoring conversion metrics and average order value. * Branding and Communications: * Managing the brand’s digital presence; * Supporting production of institutional and promotional content; * Ensuring consistent company communication across all channels; * Supporting brand positioning development in the digital environment. * Internal Marketing (Endomarketing): * Planning and executing internal campaigns; * Communicating campaigns, goals, and events to employees; * Developing internal engagement initiatives; * Supporting organizational culture and cross-departmental integration. * Events: * Planning and executing corporate events; * Supporting events with suppliers, partners, and stakeholders; * Organizing internal activations and integration events. * Management and Leadership: * Coordinating vendors, partners, and marketing agencies; * Organizing the company’s promotional calendar; * Planning and tracking campaign timelines; * Maintaining constant interface with commercial, marketplace, and e\-commerce departments; * Organizing marketing department workflows and processes. **Salary: Negotiable \+ Benefits:** * Transportation Allowance; * Meal Voucher; * Food Allowance; * Health Insurance and Dental Insurance; * Gympass / Wellhub; * Birthday Day Off. Job Type: Temporary Payment: Starting from R$1.00 per month Benefits: * Medical assistance * Dental assistance * Food allowance * Meal voucher * Transportation allowance Work Location: On-site