Marketing Supervisor

Description

Job Summary: Professional to lead and execute digital marketing, performance, e-commerce, and branding strategies, with a focus on campaign optimization and management. Key Highlights: 1. Experience in digital marketing, e-commerce, and performance 2. Management of large-scale digital promotional campaigns 3. Knowledge of SEO, Power BI, and analytics tools **Marketing Supervisor** **Job Type**: 100% On-site (PJ) **Location**: Funcionários, Belo Horizonte \- MG **Working Hours**: Monday to Friday, 8:00 AM to 6:00 PM **Education**: Bachelor's degree in Marketing. **Requirements:** * 4–8 years of experience in digital marketing, e\-commerce, or performance; * Experience in e\-commerce companies, digital retail, or marketplaces; * Hands-on experience managing large-scale digital promotional campaigns; * Experience in data-driven environments and performance metrics; * Proficiency in Power BI and BI, analytics, and dashboard tools; familiarity with analytics and performance dashboard platforms; * Experience managing projects and multiple concurrent campaigns; * Ability to analyze marketing data and performance metrics; * Experience managing paid media; * Knowledge of SEO. **Preferred Qualifications:** * Experience with Amazon Ads and Mercado Ads; * Experience running campaigns for major promotional events such as Black Friday, Prime Day, and seasonal campaigns; * Knowledge of CRO (Conversion Rate Optimization) for proprietary e\-commerce sites; * Experience managing agencies, vendors, and media partners; * Familiarity with tools such as Looker or Tableau. **Key Responsibilities:** * Performance Marketing: * Managing and monitoring paid media campaigns (Google Ads, Meta Ads, and other platforms); * Planning and executing promotional campaigns aligned with the commercial calendar; * Managing digital media investment; * Monitoring and optimizing KPIs such as ROAS, CAC, CTR, and conversion; * Analyzing campaign performance and generating insights for continuous improvement; * Coordinating with marketing agencies and media partners. * Marketplace Marketing: * Planning and executing visibility and sales strategies within marketplaces; * Managing and monitoring large-scale campaigns promoted by marketplace platforms; * Supporting supplier collaboration on sell\-in and sell\-out strategies; * Managing platform-based ADS (e.g., Mercado Ads, Amazon Ads); * Tracking KPIs such as ROAS, conversion rate, ranking, and visibility share; * Coordinating promotional campaigns during key strategic dates. * Proprietary E\-commerce: * Optimizing website conversion (CRO – Conversion Rate Optimization); * Planning and executing promotional campaigns on the e\-commerce site; * Managing banners, landing pages, and commercial communications; * Coordinating with marketing agencies and technology partners; * Managing paid traffic and performance analysis; * Monitoring conversion metrics and average order value. * Branding and Communications: * Managing the brand’s digital presence; * Supporting the creation of institutional and promotional content; * Ensuring consistent corporate messaging across all channels; * Supporting brand positioning development in the digital environment. * Internal Marketing (Endomarketing): * Planning and executing internal campaigns; * Communicating campaigns, goals, and events to employees; * Developing internal engagement initiatives; * Supporting organizational culture and cross-departmental integration. * Events: * Planning and executing corporate events; * Supporting events with suppliers, partners, and stakeholders; * Organizing internal activations and team-building events. * Management and Leadership: * Coordinating vendors, partners, and marketing agencies; * Managing the company’s promotional calendar; * Planning and tracking campaign timelines; * Maintaining ongoing communication with Commercial, Marketplace, and E\-commerce teams; * Structuring marketing department workflows and processes. **Compensation & Benefits:** * Transportation Allowance; * Meal Voucher; * Food Allowance; * Health Insurance and Dental Insurance; * Gympass / Wellhub; * Birthday Day Off. Job Type: Temporary Compensation: Starting from R$1.00 per month Benefits: * Medical assistance * Dental assistance * Food allowance * Meal voucher * Transportation allowance Work Location: On-site