Marketing Coordinator

Description

Job Summary: Coordinate, train, and supervise the marketing team, developing strategies for brand growth and optimizing digital campaigns and events. Key Highlights: 1. Team leadership and strategic planning development 2. Management of digital and traditional marketing campaigns 3. Data analysis and performance optimization **Responsibilities:** * Coordinate, train, and monitor team deliverables; develop the department’s budgetary and strategic plan; * Implement marketing strategies focused on sustainable brand growth; * Use data, market knowledge, and competitive intelligence to support strategic decisions, ensuring alignment of initiatives with business objectives; * Continuously conduct market and product performance analyses to propose tactical adjustments and optimize ongoing initiatives; * Manage advertising, promotional, and incentive campaigns across all channels (physical stores, e-commerce, digital media, and social networks); * Coordinate trade marketing activities with suppliers and partners; supervise the creation and production of graphic materials, videos, catalogs, and visual communications; * Monitor and optimize digital campaign performance (Google Ads, Meta Ads, SEO, email marketing, CRM, etc.); * Analyze performance metrics and KPIs (ROI, CAC, engagement, conversion) and propose improvements; * Plan and oversee corporate events, trade shows, and brand activations. **Requirements:** * Bachelor’s degree in marketing, advertising and communications, business administration, or related fields; * Experience managing teams; experience and expertise in digital marketing (paid media, SEO, CRM, etc.); * Preferred experience in retail marketing, budget management, and supplier negotiations; * Proficiency in Microsoft Office and data analysis tools (Google Analytics, Meta Business, Power BI, etc.); * Familiarity with graphic design tools (Adobe Illustrator, Photoshop, CorelDraw, or similar); * Experience in planning and executing events and trade shows. **Working Hours:** Monday to Friday, 8:00 AM to 6:00 PM. ***Note: All positions are open to persons with disabilities (PCD).*** Employment Type: Permanent CLT Salary: R$5.000,00 - R$8.000,00 per month Benefits: * Medical insurance * Dental insurance * Free parking * Meal allowance * Transportation allowance Selection Question(s): * Do you have experience in marketing? If yes, please elaborate. Work Location: On-site