DIGITAL MARKETING ANALYST

Description

* A leading bookstore in Belo Horizonte specializing in Psychology, Education, and Health, focused on technical content and psychological assessments, and representing major publishers in the field, is seeking a professional to work in commercial intelligence and strategic marketing. Responsibilities include: planning and executing the digital content calendar; creating visual and audiovisual materials; developing texts focused on engagement and conversion; managing social media as a channel for relationship-building and sales; supporting course and product launches; operating live streams and online content; monitoring metrics and adjusting strategies based on data. The role also involves close collaboration with the sales team to ensure alignment between marketing efforts and revenue generation. * What we seek in this profile: Degree in Marketing, Advertising, Design, or related fields, with experience in digital content production, social media management, copywriting, and image/video editing. Experience with paid traffic, educational products, sales funnels, and digital campaigns is a plus. * **Benefits:** Meal Voucher, Transportation Voucher * **Employment Type:** CLT (Permanent) * **Working Hours:** Monday to Friday, 44 hours per week, with in-person work in Belo Horizonte. Occasional Saturday work may be required for events, subject to prior agreement. Compensation: R$2.500,00 – R$3.500,00 per month Benefits: * Meal Voucher * Transportation Voucher Work Location: In-person