Digital Marketing Analyst – Performance

Description

Job Summary: We are seeking a proactive and analytical Digital Marketing Analyst – Performance to strengthen our team and drive results through data-driven strategies. Key Highlights: 1. Plan, execute, and optimize paid media campaigns 2. A dynamic environment with real-world challenges and growth opportunities 3. Collaborate closely with content, branding, and technology teams We are looking for a **Digital Marketing Analyst – Performance** to strengthen our team and drive results through intelligent, data-driven, and highly effective strategies. If you are proactive, analytical, and passionate about performance marketing, this role is for you! **What we expect from you:** * Bachelor’s degree in Marketing, Engineering, Business Administration, Communications, Advertising, Journalism, or related fields; * Practical experience running campaigns on Meta Ads and Google Ads (Search, Display, Video, Performance Max); * Proficiency in Google Analytics / GA4, Google Tag Manager, and event and conversion configuration; * Ability to read and interpret performance metrics: CPC, CPM, CTR, CAC, ROAS, LTV, conversion rate, etc.; * Solid understanding of acquisition funnels, traffic campaigns, lead generation, and conversion; * Experience conducting A/B tests (creatives, audiences, landing pages, messaging); * Experience creating performance reports (Data Studio/Looker Studio, dashboards, spreadsheets); * Familiarity with SEO and CRO to support cross-team collaboration; * Understanding of remarketing strategies, custom audience lists, and CRM integrations; * Availability for the following schedule: Monday to Friday, 9:00 AM to 7:00 PM. **Your key responsibilities:** * Plan, execute, and optimize paid media campaigns (Meta Ads, Google Ads, YouTube Ads, TikTok Ads, and other platforms); * Analyze daily, weekly, and monthly performance to identify optimization opportunities focused on CAC, ROI, and ROAS; * Manage budgets, fund allocation, and investment projections; * Create, monitor, and test creatives, copy, audience segmentation, and landing pages (A/B testing); * Implement acquisition funnel, remarketing, and nurturing strategies aligned with CRM; * Monitor and interpret metrics using tools such as GA4, Tag Manager, and Search Console; * Develop strategic reports and present results clearly and analytically; * Collaborate closely with content, branding, sales, and technology teams; * Ensure campaign governance, tag management, pixels, and tracking implementation; * Monitor industry trends, competitors, and best practices in paid media. **If you seek a dynamic environment with real-world challenges and growth opportunities, we want to meet you!** **We value diversity and equality for all individuals, without distinction based on gender, religion, sexual orientation, disabilities, race, ethnicity, or other characteristics. Everyone is welcome in our selection process!** \#SomosEducacao \#SomosInovacao \#SomosFuturo \#GoFAMINAS