Description
Job Summary:
Marketing Supervisor with a focus on performance and e-commerce, responsible for integrating and optimizing marketing initiatives to connect departments and drive results.
Key Highlights:
1. Focus on performance and e-commerce, integrating marketing and related areas.
2. Analytical, data-driven profile with experience in paid media and management.
3. Experience in marketplaces and e-commerce, including project and KPI management.
Marketing Supervisor \- Focused on performance and e\-commerce, responsible for integrating and optimizing marketing initiatives, connecting departments such as sales, marketplaces, and e\-commerce to drive results. • Ideal candidate is analytical, organized, and data-driven, with experience in paid media, digital campaigns, and KPI management. • Responsible for planning and optimizing paid media and performance campaigns, managing budget and KPIs. • Works across marketplaces and the company's own e\-commerce platform, focusing on conversion, campaigns, and results.
* Ensures brand communication consistency, leads internal initiatives and events, coordinates partners, and manages the promotional calendar, collaborating closely with departments such as sales and e\-commerce. 4–8 years of experience in digital marketing, e\-commerce, or performance marketing. • Experience in e\-commerce companies, digital retail, or marketplaces (Shopee, Mercado Livre, Amazon). • Hands-on experience managing large-scale paid media and digital promotional campaigns.
* Experience in data-driven environments and performance metrics. • Proficiency in Power BI, analytics tools, and dashboards. • Experience managing projects and multiple concurrent campaigns. • Ability to analyze marketing data and KPIs.
* SEO knowledge. • Preferred qualifications include experience with Amazon Ads and Mercado Ads. • Experience running campaigns during major promotional events such as Black Friday, Prime Day, and seasonal campaigns. • Knowledge of CRO (Conversion Rate Optimization) for the company's own e\-commerce platform.
* Experience managing agencies, media vendors, and partners. • Familiarity with tools such as Looker or Tableau. • Desired profile: strong analytical capability and data-driven decision-making. • Organized and able to manage multiple priorities.
* Proactive mindset and ownership mentality. • Strong communication and cross-departmental collaboration skills. • High availability for on-site work and business focus.