MEDIA & PERFORMANCE ANALYST III

Description

Job Summary: Maximize client acquisition through paid media, data analysis, campaign optimization, and performance measurement, focusing on ROI and optimized CAC. Key Highlights: 1. Join a team that drives Inter's sustainable growth. 2. Lead funnel optimization projects and complex technical implementations. 3. Work with advanced data analysis to transform the financial market. **Get to Know Inter** As pioneers, we transformed the market by launching Brazil's first digital bank and continue to shape the future with cutting\-edge technology. We have evolved into a Global Financial Super App, delivering complete solutions and leading innovation. Here, work has purpose: creating real opportunities, transforming people's lives, and reshaping the financial market. This is the Inter way of making things happen. If you want to be part of this transformation and leave your mark, your place is here. Become Sangue Laranja. **Get to Know Inter** As pioneers, we transformed the market by launching Brazil's first digital bank and continue to shape the future with cutting\-edge technology. We have evolved into a Global Financial Super App, delivering complete solutions and leading innovation. Here, work has purpose: creating real opportunities, transforming people's lives, and reshaping the financial market. This is the Inter way of making things happen. If you want to be part of this transformation and leave your mark, your place is here. Become Sangue Laranja. **About the Role and Mission** You will join our International Growth team, responsible for maximizing customer acquisition through paid media, financial data analysis, campaign optimization, and performance measurement. With a focus on ROI and optimized CAC, the team leverages advanced analytics, SQL, tagging, and P\&L analysis to drive Inter's sustainable growth. **Your Day\-to\-Day Responsibilities Will Include:** * Developing acquisition strategies by channel * Leading funnel optimization projects * Defining and implementing statistically significant tests * Managing channel mix and budget allocation * Conducting detailed P\&L analysis per acquisition channel/campaign * Analyzing LTV and payback * Performing cohort and user retention analysis for acquired users * Forecasting performance and planning budgets * Establishing processes and best practices * Leading complex technical implementations * Collaborating with Product and Data teams **What We're Looking For** **Required Qualifications:** * 2\-4 years of experience in growth/performance marketing with a focus on user acquisition * Expertise in statistical analysis and experimentation * Solid understanding of financial metrics and paid media tagging * Experience with BI tools (Tableau, Looker, etc.) * Advanced English proficiency **Preferred Qualifications:** * Advanced SQL and experience with Python/R (preferred) **Benefits** * Meal allowance and food voucher * Health and dental insurance * Life insurance * Birthday day off * Baby On Board program and nursing room * Extended parental leave * Childcare/babysitting allowance and/or allowance for children with disabilities * Wellhub and Inter Running Group * CARE4U Space (Belo Horizonte): self\-care services at exclusive rates, relaxation area, games, and mini golf course * Benefits within our SuperApp, such as Duo Gourmet * Inter Prime Card * Internal training and development programs **Selection Process Steps** * Resume screening; * Screening call (initial outreach to align expectations about the role); * Assessments; * Interview with Talent Team; * Technical test (if required); * Interview with leadership; * Job offer;