Senior Marketing Analyst

Description

Job Summary: Senior Marketing Analyst responsible for creating strategies, planning campaigns, developing content, and monitoring metrics to enhance the company's positioning and audience engagement in the furniture industry. Key Highlights: 1. Developing strategies for company positioning 2. Planning promotional and engagement campaigns 3. Creating content and managing social media **Furniture manufacturing company is hiring for:** Senior Marketing Analyst Responsibilities: Develop strategies for company positioning; Plan promotional and engagement campaigns; Create content for social media, websites, and email marketing; Plan and execute social media strategies; Develop, implement, and monitor marketing campaigns (online and offline); Monitor engagement, reach, and conversion metrics; Structure the customer journey by creating valuable content and email marketing/newsletter campaigns to generate leads; Monitor competitors' activities, analyzing strengths and weaknesses to identify differentiation opportunities; Respond to and interact with digital audiences; Evaluate campaign results and propose improvements. Mandatory Requirements: Bachelor's degree in Marketing, Advertising and Public Relations, or Communications; Relevant work experience; Experience tracking KPIs and success metrics (ROI, engagement, conversion); Knowledge and experience in SEO, SEM/paid traffic, email marketing, CRM, and social media management; Proficiency with industry tools (Canva, CapCut, Illustrator, social media platforms, and general media); Experience organizing events; Proficiency in Microsoft Office Suite. Preferred Qualification: Specialization or MBA in Digital Marketing or Marketing Management. Salary: R$5,446.00 Benefits: Meal Allowance (R$500.00 monthly) and Transportation Allowance (VT) or Fuel Allowance Working Hours: 9:00 AM to 7:00 PM (Monday to Friday) Work Format: On-site Employment Type: PJ (Individual Contractor) Work Location: Savassi – Belo Horizonte