Media Specialist

Description

Job Summary: We are seeking a performance- and data-focused professional to manage digital media campaigns, optimize budgets, and generate large-scale leads. Key Highlights: 1. Serving as the technical reference within the team, promoting knowledge sharing 2. Goal-oriented work in dynamic environments with challenging targets 3. Development of omnichannel strategies, integrating online and offline media Talking about **MRV&CO** (MRV, Urba, Luggo, Sensia, and Resia) means much more than the titles we have earned throughout our **46-year** history. Being one of Latin America’s largest construction companies fills us with great pride. But that’s not all! We want more—and to go beyond! We are an innovative and tireless company committed to housing solutions. We challenge ourselves and believe in our strength. And it is vital to emphasize: MRV&CO’s strength lies in our people—a **People with a capital P**, engaged, proactive, and transformative. In a few words: a **Green Blood team!** We believe in transparent relationships, in celebrating achievements, and we never compromise on the values that brought us here. We are confident that, day after day, we are building the future we envision—and this future is embodied in our purpose: **building dreams that transform the world.** Join us as **\#GreenBlood!** **Responsibilities and Duties** * **Performance and Data Focus**: Strong results orientation, with expertise in analyzing key metrics—such as CPA, ROAS, CAC, and LTV—to ensure campaign efficiency and profitability. * **Analytics and Tracking Proficiency**: Advanced experience with measurement and attribution tools—including Google Analytics 4, Tag Manager, and pixel implementation—ensuring precise tracking and actionable insights. * **Full-Funnel Campaign Management**: Proven ability to plan, execute, and optimize campaigns across all funnel stages—from awareness to conversion—applying personalized strategies for each stage of the customer journey. * **Strategic Business Vision**: Alignment with the company’s overarching goals, integrating digital media into business objectives and contributing to the organization’s sustainable growth. * **Efficient Budget Management**: Responsible for strategic allocation of media investments to maximize return and optimize available resources. * **Results and Insights Reporting**: Clear and concise communication to report outcomes, share learnings, and present data-driven recommendations to stakeholders at all levels. * **Technical Leadership and Autonomy**: Analytical profile with autonomy in decision-making and technical leadership within the team, promoting knowledge sharing and best practices. * **Large-Scale Lead Generation Expertise**: Proven experience in high-volume lead acquisition and nurturing strategies—with emphasis on quality and conversion. * **Goal-Oriented Work with Challenging Targets**: Resilience and proactivity in dynamic environments, exceeding aggressive targets and contributing to achieving business KPIs. * **Integrated Online and Offline Media Vision**: Ability to develop omnichannel strategies, fostering integration between digital and traditional channels to amplify results and broaden brand presence. **Requirements and Qualifications** * **Academic Background:** Bachelor’s degree completed in Marketing, Advertising, Communications, or related fields. * **Relationship Management:** Ability to build and maintain productive relationships with internal teams, clients, and partners—ensuring alignment and collaboration throughout all project phases. * **Communication, Planning, and Organization:** Excellent verbal and written communication skills, with capacity to plan, organize, and prioritize tasks efficiently—guaranteeing high-quality deliverables within established deadlines. * **Analytical Profile:** Strong analytical capability to interpret data, monitor metrics, and identify optimization opportunities in campaigns. * **Office Suite Proficiency:** Competence in using Office Suite tools (Excel, PowerPoint, Word), especially for data analysis, report creation, and results presentations. * **Paid Media Platform Expertise:** Solid knowledge and hands-on experience with paid media platforms such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other business-relevant platforms. * **Continuous Learning:** Interest in digital media trends, emerging tools, and industry best practices—driving innovation in media strategies. **Additional Information** **What You’ll Get:** * Market-competitive salary; * **Food Benefit:** Flexible Meal Voucher (VR); * **Health and Well-being:** Health insurance and dental plan; * **Mobility:** Transportation allowance; * **Fitness Incentive:** TotalPass; * **Partner Company Discounts:** Allya; * **Work Modality:** 100% in-person; * **Benefits:** As per the collective labor agreement; * **SER Green Blood Benefits:** Beyond our Green Blood identity, we offer a dedicated benefits package exclusively for our people; * And much more! Explore some SER Green Blood Benefits initiatives: https://vagas\-mrveco.gupy.io/ * **Interested? Apply now and join our team!** More than homes, we aim to build answers. We already have over 30,000 direct and indirect employees, united in pursuing a better future for everyone. We believe diversity and inclusion are essential components for societal progress—and critical factors for the sustainability of our business. We strive to foster a safe, diverse, and inclusive environment where everyone has equal opportunities to grow and evolve. To achieve this, our actions focus on ensuring: * Gender equity * Racial equity * Inclusion of people with disabilities * Diversity of gender identities and sexual orientations **Transforming society is a great challenge. But together, it’s possible. Join a forward-looking group that believes the transformations we envision for tomorrow must begin today.**