Marketing Coordinator

Description

Job Summary: Lead the creative and strategic team, optimizing marketing investments and innovating the jewelry brand's digital presence. Key Highlights: 1. Coordinate and develop the internal creative team, ensuring workflow efficiency and quality. 2. Lead studio-based campaigns and ensure consistency of brand identity. 3. Foster innovation using Generative AI to optimize processes. **\#JoinSeculus!!! ❤️** The Seculus brand, rooted in the tradition of fine jewelry, imbues every timepiece with a unique identity. Going beyond being merely an accessory manufacturer, Seculus is a choice for those seeking distinction, excellence, and outstanding value for money—representing a harmony between precision and innovative elegance. With over 35 years of history, our creations are defined by timelessness and authenticity, combined with contemporary design, versatility, and quality. On an ongoing journey of expansion, we seek talents who value innovation, teamwork, and continuous growth. If you share these values, join the Seculus team! We look forward to learning about your skills and experience and finding the ideal position for you within our company. **Responsibilities and Duties:** * Coordinate and develop the internal team comprising 3 Designers, 1 Marketing Assistant, and 1 Social Media Specialist, ensuring workflow efficiency and creative quality. * Manage the department’s budget, optimizing investments to achieve the best ROI across brand initiatives. * Lead the conception and execution of studio-based campaigns, directly interfacing with models. * Ensure all communications reflect the brand’s identity and values, maintaining visual consistency and tone of voice. * End-to-end management of printed materials—from technical artwork review to proof approval and coordination with printing vendors. * Support E-commerce Growth as a strategic arm for the online sales channel, aligning promotional calendars and performance campaigns. * Oversee content strategy and the brand’s digital presence across social media platforms. * Influencer Marketing: manage and recommend strategic screening of content creators and influencers whose profiles align with the brand. * Identify and validate new opportunities, media outlets, and channels for promotion, expanding the brand’s reach. Foster a culture of innovation within the creative team, encouraging and guiding the adoption of Generative Artificial Intelligence tools to optimize processes, generate insights, and scale digital asset production. **Requirements:** * Proven experience coordinating creative teams. * Proficiency in production processes (photography, video, and print). * 360-degree marketing vision (Digital, Offline, and Branding). * Experience negotiating and managing high-level suppliers/partners. * Completed degree in Marketing or related fields. * Must reside in **Belo Horizonte–MG** or nearby areas with easy access.