MARKETING ASSISTANT

Description

Job Summary: Responsible for developing graphic assets for social media and campaigns, ensuring alignment with the brand's visual identity and strategic objectives. Key Highlights: 1. Creating graphic assets for social media and various campaigns 2. Developing creative and functional layouts 3. Supporting visual projects and media editing Responsible for developing graphic assets focused on social media, institutional campaigns, and promotional campaigns, ensuring alignment with the brand's visual identity and communication strategy objectives. Handling briefing receipt and interpretation, transforming requirements into creative and functional visual solutions, and contributing suggestions and visual improvements for campaigns and marketing initiatives. Creating and developing layouts for posts, stories, reels, banners, digital ads, and other formats used across digital channels. Producing campaign visual identities, ensuring standardization, aesthetic consistency, and suitability for different communication channels. Performing image retouching and editing, creating mockups, and supporting the development of institutional, promotional, internal marketing, and event-related materials. Adapting graphic assets to multiple formats and platforms as required by campaigns and the editorial calendar. Supporting the creation of visual elements for videos, thumbnails, and simple animations, as well as adjusting assets based on performance metrics and strategic directives. Organizing and maintaining the institutional image bank, files, and templates, ensuring version control, brand standardization, and internal creative request management. Providing support in interfacing with graphic and digital vendors, as well as reviewing and finalizing materials when necessary. Creating graphic assets for social media, institutional campaigns, and promotional campaigns. Developing layouts for posts, stories, reels, banners, and digital ads. Creating visual identities for campaigns and marketing initiatives. Adapting designs for various formats, channels, and digital platforms. Receiving, interpreting, and executing creative briefings. Suggesting visual and creative improvements for campaigns and institutional materials. Performing image retouching, editing, and adjustments. Developing mockups and visual presentations. Creating materials for internal marketing and internal communications. Supporting the production of materials for events and promotional activities. Supporting the planning and execution of the editorial calendar. Adjusting graphic assets based on campaign performance metrics. Creating thumbnails, video visual elements, and supporting basic video editing and simple animations. Ensuring standardization and correct application of the brand's visual identity. Maintaining organization of the image bank, files, and institutional templates. Controlling versions and archiving creative materials. Supporting the management of internal creative requests. Assisting in the production, review, and finalization of graphic materials. Interacting with graphic and digital vendors when necessary. **Tools:** Adobe Creative Suite (Photoshop, Illustrator, InDesign) Canva **Technical Requirements** Currently enrolled in or graduated from a bachelor's degree program in Marketing, Graphic Design, Advertising, or related fields. Knowledge of visual identity and graphic composition. Proficiency in creating assets for digital media. Basic knowledge of video editing. Familiarity with digital marketing and social media. Knowledge of formats and specifications for digital media and printed materials.