Senior Performance and Growth Analyst

Description

Job Summary: Siteware is seeking a professional to manage demand, connecting CRM, paid media, and automation to drive real growth and shape the future of management. Key Highlights: 1. Transform plans into real growth 2. Operate at the heart of demand generation 3. Freedom, belonging, and a human-centered perspective **About Us** ------------- At **Siteware**, the future of management is now—and it begins with **GEnTe**: Governance, Engagement, and Technology, as we like to call it. Transforming companies is just the beginning. Here, we also accelerate careers, develop talent, and build—every day—a collaborative and innovative environment. We create intelligent solutions for performance and strategy that deliver real business impact—and, most importantly, enhance the experience of those who make things happen. Our secret? Believing the best ideas emerge when diverse, curious, and restless people connect around a shared purpose: building a better tomorrow. We’re driven by technology—but guided by people. And that reflects our authentic Minas Gerais spirit: welcoming, open to new ideas, and genuinely close. A way of doing and being that inspires, connects, and transforms routine into something light, respectful, and full of meaningful exchanges. Whether you join us as a client or as part of our team, you’re never just another number. You’re the protagonist in building a new way of managing—with freedom, belonging, and a human-centered perspective. Are you driven by data, strategy, and results? Here, you’ll operate at the heart of demand generation, connecting CRM, paid media, and automation to turn plans into real growth. This role is for someone who combines analytical insight with flawless execution—someone who understands funnels, automation, and performance, but also knows how all this translates into business value. **Shall we transform the present and co-create the future?** **Work Model: Hybrid \- Belo Horizonte** **Responsibilities** --------------------- * Plan and execute integrated performance marketing strategies, connecting paid media, CRM, and end-to-end automation; * Manage automation workflows and database segmentation, designing intelligent nurturing, onboarding, reactivation, and retention journeys that accelerate conversions across the funnel; * Structure and optimize paid media campaigns (LinkedIn Ads, Meta Ads, Google, and other channels), defining audiences, A/B tests, budgets, bids, and creatives—with focus on ROI, CAC, and pipeline generation; * Create and review strategic and creative copy for campaigns, landing pages, automation flows, emails, and other touchpoints—ensuring consistency with the customer journey and impact on conversion; * Ensure seamless integration across channels and tools (email, WhatsApp, chatbots, CRM, paid media, and landing pages), guaranteeing reliable and measurable data flow between marketing and sales; * Lead CRO (Conversion Rate Optimization) analyses—evaluating page performance, forms, CTAs, and site flows—proposing hypotheses, tests, and continuous improvements; * Monitor, interpret, and present performance results—transforming data into actionable insights and recommendations—and building recurring reports and presentations for teams and leadership; * Support Account-Based Marketing (ABM) strategies—collaborating on target account identification, campaign personalization, and alignment with the sales team; * Work closely with Sales, Product, and Content teams to ensure campaigns align with brand positioning and business goals; * Research and implement new automation technologies and practices—exploring AI, chatbots, and scalable personalization to expand reach and operational efficiency. **Requirements** -------------- * Proven experience in B2B digital marketing with focus on growth, performance, and automation; * Proficiency in HubSpot and other automation platforms; * Solid experience in paid media (LinkedIn Ads, Google Ads, display, and others) and data-driven optimization; * Knowledge of Google Tag Manager; * Understanding of marketing funnels, demand generation, and ABM; * Ability to analyze performance metrics and KPIs—and translate findings into action; * Hands-on, analytical, and proactive profile—with autonomy to plan, execute, and optimize; * Strong communication and cross-functional collaboration skills. **Soft Skills (Behavioral Competencies)** --------------------------------------------- * Organization and time management to handle multiple concurrent deliverables; * Curiosity and continuous learning in marketing and technology; * Ability to transform data into insights and actions; * Problem-solving orientation; * Attention to detail without losing strategic vision; * Team spirit and genuine collaboration; * Mindset of test, measure, and optimize—always. **Nice-to-Have** ----------------------- * Experience in startups, SaaS, or B2B companies; * Hands-on experience integrating paid media platforms with CRM; * Use cases of AI applied to performance and automation; * Familiarity with agile methodologies (Scrum, Kanban); * Knowledge of customer journey design and message personalization. **Benefits and Perks:** --------------------------- * Flexible Benefit Card – Meal/food allowance via Flash card; ️‍* ️ Wellhub (Gympass) partnership; * Nationwide health insurance plan, private room coverage, no copayment. * Odontoprev dental plan; * Internal growth opportunities (specialist or leadership career paths); * We are a citizen company—thus, extended maternity and paternity leave; * Childcare allowance; * Training aligned with individual development needs (IDP); * Profit and Results Sharing (PRS); * We strongly support our employees’ professional development—offering financial assistance for qualifications, courses, and certifications; * Annual bonus for goal achievement—up to twice your monthly salary; * Gamification to encourage physical activity; * Financial planning consulting; * Birthday and work anniversary day-offs; * Parking: free at Siteware’s building; * ️ Sesc Club partnership; * We are affiliated with Assespro—granting discounts at universities, clubs, restaurants, legal services, etc. **Our Culture** ----------------- We value collaboration, continuous improvement, and technical excellence. If you share these values and want to contribute to the evolution of an innovative company, we’d love to meet you! **Location****Employment Type****Work Model** Belo Horizonte, MG, BR CLT (Permanent) Hybrid