GROWTH MARKETING COORDINATOR

Description

Job Summary: A professional responsible for developing, executing, and monitoring marketing plans; managing paid media campaigns; and leading AI-powered outbound prospecting to drive B2B demand. Key Highlights: 1. Proven experience in B2B demand generation and autonomous paid campaigns 2. Leadership in developing and optimizing digital marketing strategies 3. Daily use of AI and focus on metrics and funnel analysis Responsible for developing, executing, and monitoring marketing plans and programs; participating in the creation of the company's commercial policy; analyzing and evaluating promotional approaches, advertising vehicles, and channels used; as well as creating graphic assets and coordinating internal and external organizational events. RESPONSIBILITIES * Build and operate the company's demand funnel * Launch, adjust, and optimize paid media campaigns (Google, LinkedIn, Meta) * Structure and execute AI-assisted outbound prospecting * Monitor end-to-end funnel metrics * Collaborate with the sales team to ensure meeting quality * Lead the Content and Inbound Analyst REQUIREMENTS * Proven experience in B2B demand generation (role title is irrelevant; results matter) * Has independently managed paid campaigns: launched, adjusted, optimized, and reported * Has conducted or coordinated outbound prospecting at scale * Uses AI daily in work—not just in rhetoric * Understands funnel analysis, CRM systems, and is comfortable with data * Owner mindset: does not wait for someone else to define the next step **Preferred Qualifications** * Experience with AI-powered outbound tools (Clay, Apollo, Instantly, or similar) * Knowledge of SEO and how it connects to demand generation * Background in a B2B services or SaaS company